Results For "PR"
3696 News Found
Tata Tea Premium’s tribute to Odisha with sand art installation
In Campaigns By - April 05, 2021
The brand partners with Sudarshan Pattnaik to create a sand art Installation #OdishaKe Liye capturing the symbols of pride of Odisha
OOH part of Mother Dairy’s media mix in ice creams campaign
In OOH News By M4G Bureau - April 01, 2021
The 6 week-long new campaign will also be showcased across print, digital and outdoor mediums.
Magna US advt report predicts double digit growth for OOH in 2021
In Research By M4G Bureau - April 01, 2021
Overall non-political linear ad sales (TV, radio, print, OOH) will grow by +1% to $77 billion.
Talon strengthens International Programmatic OOH capabilities with Hivestack
In Digital OOH By Rajiv Raghunath - March 31, 2021
New partnership expands automated and data-driven OOH access to advertisers.
‘Redeveloped stations will function as City Centre Rail Malls’
In Viewpoints By Rajiv Raghunath - March 26, 2021
Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC) sees huge scope for private participation in the modernisation of railway stations that will also pave the way for innovative railway media advertising avenues. OOH firms could play a key part in railway station operations on as in the case of redeveloped airports, he states.
Nestle UK&I to use 100% recycled paper for OOH branding
In Campaigns By M4G Bureau - March 25, 2021
The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its brands Polo, KitKat, Quality Street, and Nescafé.
Dentsu wins William Grant & Son’s APAC business
In OOH News By M4G Bureau - March 25, 2021
As William Grant & Son’s agency partner, dentsu will drive omnichannel marketing for the company, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across the APAC region.
WOO expands global footprint with 8 new members since the start of 2021
In OOH News By Rajiv Raghunath - March 25, 2021
The new members are OOH media owners Red Tape Media (Pakistan), Impres (Bulgaria), BLIMP, XuniPlay and Pladway (all Italy), TDT (Uruguay), Absen (China), PCDS (UK).
M&C Saatchi launches The Good Guys Guide in UK to help women feel safer on the streets
In Digital OOH By M4G Bureau - March 24, 2021
Ocean provides high profile outdoor media spaces.
Skyrams executes SBI Home Loans campaign in Coimbatore
In Campaigns By M4G Bureau - March 24, 2021
The campaign was unfurled on bqs media at prominent locations on the city.