Results For "PR"
3696 News Found
Diageo Global Media Director - Marketing Isabel Massey, Clear Channel France Presidente Boutaina Araki to address WOO European Forum on May 18
In OOH News By Rajiv Raghunath - May 06, 2021
Diversity, sustainability, programmatic and aligning with ecommerce are massive issues for the global OOH industry: Tom Goddard
PredictiVu forms strategic advisory board with top industry names
In OOH News By M4G Bureau - May 05, 2021
Distinguished leaders from Telecom, E-Com, Consumer Goods, IT & Consumer Research are part of the Advisory Board and will advise PredictiVu on market growth.
‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’
In Digital OOH By M4G Bureau - May 05, 2021
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency
Rural Marketing Association of India announces new leadership
In OOH News By M4G Bureau - May 04, 2021
Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .
Ocean Outdoor gearing up for strong recovery after FY20 loss
In Digital OOH By Rajiv Raghunath - May 04, 2021
“We have never stood still. We have not only protected our core businesses across all territories, but developed or won incremental assets and contracts to accelerate growth,” states Tim Bleakley, CEO, Ocean Outdoor.
‘The demand for transparency has gone up in these Covid times’
Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape in conversation with Rajiv Raghunath. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.
MediaCom strengthens core leadership team
In OOH News By M4G Bureau - May 03, 2021
The GroupM media agency has announced the appointment of Shekhar Sharma as Managing Partner and Averill Sequeira as Chief Product Officer.
Traditional OOH has heft even as DOOH, PDOOH break new ground
In OOH News By M4G Bureau - April 30, 2021
COMMB President Amanda Dorenberg states in an article published in Forbes that static OOH remain an incredibly powerful asset.
If it’s about OTS, let’s go for it
In Viewpoints By M4G Bureau - April 26, 2021
Business leader & strategist Rachana Lokhande presents a threadbare analysis of the current audience data application in OOH advertising, and the bankable options for building a common currency for Indian OOH
TV9 Bangla goes big on OOH to promote election show
In Campaigns By M4G Bureau - April 23, 2021
The quarter - 2 month long campaign uses a mix of media assets including hoardings, airport static & digital screens, and LED screens to promote TV9 Bangla’s election based programme ‘Bongo Juddho’.