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3696 News Found

Hamdard Labs vests Havas Media with media duties for food div
Hamdard Labs vests Havas Media with media duties for food div

In OOH News By M4G Bureau - June 22, 2021

The offline media mandate covers the beverage brand RoohAfza and its extensions, Hamdard honey, Hamdard saffron, oils, healthy teas, snacks, dairy products, and other value added food products.

‘Programmatic will unleash the potential of DOOH’
‘Programmatic will unleash the potential of DOOH’

In Viewpoints By Rajiv Raghunath - June 21, 2021

Antonio Vincenti, CEO of Beirut-based Pikasso, leading OOH company across the Levant (Lebanon, Jordan, Iraq), North Africa (Algeria, Tunisia, Morocco), and West Africa (Ivory Coast, Senegal, Mali), states that programmatic will help the business to connect with new potential buyers across markets. "On a large scale, data will allow our medium to become more and more traded programmatically,” he says in an interview with Rajiv Raghunath.

‘Let’s think about what OOH could be, not how it was’
‘Let’s think about what OOH could be, not how it was’

In Viewpoints By N Jayalakshmi - June 17, 2021

The opportunity now is to start rethinking about what OOH could mean – beautiful stories, told simply, in a compelling way, says Laura Jordan Bambach, President and Chief Creative Officer, UK, Grey in an exclusive interaction with N Jayalakshmi. As Laura points out, now is perhaps the best time to reboot and infuse the OOH medium with the much needed creativity. This means integrating the medium and the message with the environment in which you engage with the consumer.

Unlocking Delhi unhinges OOH from growth curbs
Unlocking Delhi unhinges OOH from growth curbs

In OOH News By M4G Bureau - June 14, 2021

Increasing road traffic in the national capital will provide the impetus for OOH recovery.

‘An OOH marketplace ensures a high level of transparency & efficiency in business’
‘An OOH marketplace ensures a high level of transparency & efficiency in business’

In Viewpoints By Rajiv Raghunath - June 14, 2021

Muhammad Armaghan, Founder & CEO of Adbuq, a search engine for OOH media in Pakistan, is guided by the twin objectives of creating a marketplace for OOH media and bringing about greater transparency in OOH media prices and smooth buying process. He shares his perspectives on the business in an interview to Rajiv Raghunath, Managing Editor, Media4Growth.

Mumbai Police pays homage to its Covid-19 Warriors; Bright Outdoor offers key sites
Mumbai Police pays homage to its Covid-19 Warriors; Bright Outdoor offers key sites

In OOH News By M4G Bureau - June 09, 2021

The sites on prime highways, SV Link Road, and on railway overbridges were offered by Bright Outdoor Media.

When an auto ride says it loud and clear!
When an auto ride says it loud and clear!

In OOH News By M4G Bureau - June 09, 2021

The recent social media buzz about five youngsters going on a 1700km auto ride along the Western Ghats to promote the cause of girl child education, points to the innovative and engaging ways in which the ubiquitous auto can be leveraged as an advertising media.

LPFLEX launches world’s 1st recyclable illuminated signage system
LPFLEX launches world’s 1st recyclable illuminated signage system

In OOH Solutions By M4G Bureau - June 09, 2021

Designed and crafted with the Maas & Roos 360 degree, the eco-friendly product ‘GREENFLEX’ has been designed with a ‘Sustainability First’ approach ensuring protection of environment and the ecosystem.

Airtel’s new campaign to reinforce brand popularity
Airtel’s new campaign to reinforce brand popularity

In OOH News By M4G Bureau - June 08, 2021

The campaign, conceived by Taproot Dentsu, highlights TRAI data, according to which, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021.

PM Modi’s assertive steps to centralise & accelerate vaccination programme augurs well for business recovery
PM Modi’s assertive steps to centralise & accelerate vaccination programme augurs well for business recovery

In OOH News By Rajiv Raghunath - June 07, 2021

Prime Minister’s fervent appeal for support to build awareness of the efficacy of vaccination may be an engagement opportunity for Indian OOH.

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