Results For "PR"
3696 News Found
Right medium for right message: Is OOH evolving towards social connect?
In OOH News By N Jayalakshmi - July 27, 2021
At a time when brands are going all out to win back consumer trust and reinstate their standing in a more socially responsible context, OOH could well be the most appropriate medium to spread a community inclusive brand narrative. This also means redefining the medium in terms of its creativity and scope for engagement.
Traffic is back in cities, says Laqshya Media study on travel time
In OOH News By M4G Bureau - July 23, 2021
The study conducted by Laqshya Media on travel time across 9 Indian cities over 60 days shows traffic volumes growing again in most cities, indicating greater opportunities for brand presence in the OOH Media.
‘This is no time to sit back, but walk that extra mile’
In OOH News By M4G Bureau - July 23, 2021
The Brand Sigma (TBS) is a full service OOH communication specialist agency that offers full range of services, from planning to execution backed by strong research, data and innovation. It is currently one of the fast-growing OOH advertising firms and one of the largest buyers of outdoor advertising space in India. Madan Seeni, CEO, The Brand Sigma shares with Media4Growth, the company’s approach to meeting client needs and how to stay relevant, agile and ahead of the curve.
Bright Outdoor, Kris Media Works join hands to launch media agency Brillante Mediaworks
In Digital OOH By M4G Bureau - July 20, 2021
Brillante Mediaworks will be handling the media business of Bright Outdoor’s clients as well as seek new clients for all mediums including TV, Print, Cinema, Radio and Digital.
Rajkot MC invites bids for ad displays on large format LED screens
In OOH News By M4G Bureau - July 19, 2021
The LED screens are part of the city’s eye-way project.
The ‘buzz’ stop – Eye-catching vaccination campaign on BQS in Agartala
In Campaigns By N Jayalakshmi - July 19, 2021
Outreach Advertising partnered with ILS Hospital in Agartala to launch a hard-to-miss vaccination campaign using bus shelter media
Swiftmile engages Broadsign to power global programmatic micromobility ad network
In Digital OOH By Rajiv Raghunath - July 16, 2021
Media buyers looking to reach audiences on-the-go can access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty DSPs integrated with Broadsign’s programmatic SSP for OOH - Broadsign Reach.
imageHOLDERS launch touchless kiosk powered by Ultraleap technology
In Digital OOH By Rajiv Raghunath - July 16, 2021
This non-touch approach reduces the risk of spreading germs and bacteria build up at a self-service kiosk
Ocean Digital Creative Competition 2021 opens with £500,000 prize fund
In OOH News By M4G Bureau - July 14, 2021
This year there are two categories - one for brands and a second for charities.
Vistar Media secures $30mn Series B Investment from Lamar
In OOH News By Rajiv Raghunath - July 13, 2021
Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.