Results For "POP"
89 News Found
‘A strong trade body would help the industry wade through troubled waters’
In OOH News By N Jayalakshmi - August 27, 2021
What is the role of an industry body at a time when business is limping back to normalcy post pandemic? Outdoor Asia reached out to media owners to get their views on the role of a national or regional trade body in supporting the OOH industry’s growth, in terms of these four aspects: A. Policy Policy advocacy and discussions with regulations B. Access to technologies and digitalisation of OOH C. Training/retraining of OOH professionals and D. Discussions with OOH planners and buyers on brand engagements, campaign durations, timely payments, etc. Here is the first part of their take.
Airtel’s new campaign to reinforce brand popularity
In OOH News By M4G Bureau - June 08, 2021
The campaign, conceived by Taproot Dentsu, highlights TRAI data, according to which, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021.
Shilpa Shetty to endorse BL Agro’s ‘Nourish’
In OOH News By M4G Bureau - March 10, 2021
With aggressive promotion plans for the current year, BL Agro Industries has signed the popular Bollywood actor and fitness icon as the face of the brand for all its promotions.
Samsung’s bespoke appliances under spotlight in Seoul’s COEX K-pop Square
In Digital OOH By M4G Bureau - February 05, 2021
In anticipation of the products’ release, Samsung has installed an exciting video campaign featuring the latest bespoke appliances
Spotify to Wrap it up with audio stories on OOH
In Campaigns By M4G Bureau - December 09, 2020
The digital music streaming app displays popular songs of 2020 and India’s audio streaming data in various cities.
Rachana Lokhande joins IOAA as member of Board of Advisors
In OOH News By M4G Bureau - November 04, 2020
Graphiads’s Mukesh Gupta, Maheshwari Advertising’s Sunil Maheshwari and Popular Advertiser’s Manmohan Maan are the other nominated members
Real Estate sector improves OOH condition of Mumbai metropolitan region
In OOH News By Pray Jani - July 24, 2020
The campaigns are aiming to target people migrating towards less populated areas like Dombivali and Kalyan having safety as the current priority
Stage3 comes on roads to redefine fashion consumption
In Campaigns By M4G Bureau - January 23, 2020
Started yesterday, Stage3 on Wheels is planned to parked across popular spots in the Delhi-NCR region
Indore MC invites tender for Unipole & Lollypops on BOT basis
In OOH News By M4G Bureau - August 23, 2019
The project structures, covering major locations of the city has been evolved in order to maintain the city infrastructure facilities
OTT brands go all out at Bengaluru airport
In Campaigns By M4G Bureau - August 21, 2019
KIAB airport in Bengaluru has become a favourite spot for OTT brands like Netflix and Amazon Prime who are looking to tap a jet-setting audience for promoting their popular shows