Lamar Advertising appoints Andy Querin as Executive Director of National Sales in Canada

In OOH News By M4G Bureau - January 06, 2023

Andy Querin will drive growth of Lamar’s Canadian transit network, bringing new consumer engagement opportunities for advertisers

Lemma appoints Reuben Lee as Director of Sales & Partnerships for Malaysia

In OOH News By M4G Bureau - November 28, 2022

The current appointment is part of the company’s Southeast Asia expansion plan

Watch this space! Sky is not the limit

In OOH News By M4G Bureau - November 07, 2022

Research points to the scope of space advertising using CubeSats

GroupM’s Wasiq Kidwai Joins Lemma as Director of Sales and Business Development Australia

In OOH News By M4G Bureau - October 11, 2022

The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.

DOOH evolving to be an engagement medium

In Digital OOH By Prantika Ghosh - September 23, 2022

The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of data points and engagement, feels Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India.

Ogilvy appoints Devika Bulchandani Global CEO

In OOH News By M4G Bureau - September 09, 2022

In this role Devika will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries, spanning its Advertising, Public Relations, Experience, Consulting, and Health units.

‘We’re confident that programmatic will revolutionise OOH in Asia’

In Digital OOH By Rajiv Raghunath - August 30, 2022

Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with Rajiv Raghunath, Remi points out that 70% of the transactions going through Broadsign Reach are incremental: they come from advertisers that usually buy online advertising.

WINKmets have arrived in Singapore

In OOH News By M4G Bureau - August 09, 2022

The WINKmets will take centre-stage in Stellar Ace’s island- wide digital Home-Travel-Eat-Shop-Play daily touchpoints ecosystem, which cover every step of the commuter’s journey from before they step out of the house, to when they get home, across 6,000 screens and digital platforms.

Narayana Health appoints Ashish Bajaj as the CMO

In OOH News By M4G Bureau - July 18, 2022

In his last assignment, Ashish was associated with MediBuddy

‘Indian OOH is at the threshold of a major makeover spurred by digitisation, value-added services’

In Gallery By - July 15, 2022

Junaid Shaikh, Managing Director of Roshanspace Brandcom says the OOH ecosystem in India is poised for transformative changes. Organisations that have ideation and innovation as the backbone of business will be the forerunners. Junaid shares his perspectives on OOH trends and developments in an interview with Rajiv Raghunath.