Voice of Indian OOH industry

In OOH News By M4G Bureau - August 25, 2023

An Outdoor Asia Indian OOH survey reveals interesting standpoints on matters critical to the industry’s growth prospects

Ocean Outdoor wins biggest private contract outside London

In Campaigns By M4G Bureau - August 24, 2023

Allied London has appointed Ocean Outdoor as the exclusive outdoor media partner for its prestigious Spinningfields business in Manchester

Xtreme Media: Great quality and unbeatable price; the promise of a reliable LED display manufacturer.

In Digital OOH By M4G Bureau - August 11, 2023

“LED displays are available at a wide range of prices, making them accessible to a diverse range of audiences. Whether you're looking for an affordable solution or are willing to invest in top-of-the-line technology, the market offers a range of LED displays to cater to different price points and meet your specific display needs.” says Sanket Rambhia, CEO & MD, Xtreme Media.

What’s the key to unlocking an evolving OOH? This OAC 2023 session offers some leads

In OOH News By N Jayalakshmi - July 29, 2023

Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing on how brands look at the OOH medium in their marketing scheme of things.

‘We need to build merit for DOOH’

In Digital OOH By M4G Bureau - July 07, 2023

Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they have to be interactive and create a ‘wow’ factor

‘DOOH assets draw attention much quicker’

In Digital OOH By M4G Bureau - June 29, 2023

Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue with sharing the ad space with other brands as well.

Cheil India appoints Tarvinderjit Singh as Senior ECD

In OOH News By M4G Bureau - June 19, 2023

Singh’s duties will involve overseeing the creative output for Samsung India

Matt Steffenson, Director of Supply, APAC, Vistar Media to address OAC 2023 on pDOOH

In OOH News By M4G Bureau - June 07, 2023

Matt will be sharing his perspectives on the success factors of pDOOH, drawing upon case studies, and the pain-points of media owners and buyers that get addressed.

GREY group India appoints Ankit Mathur as Group Creative Director

In OOH News By M4G Bureau - June 05, 2023

He will be based in Mumbai and report to Sandipan Bhattacharyya, Managing Director and Chief Creative Officer – South Asia.

Airport media – the runway all clear for gaining high altitude

In OOH News By M4G Bureau - June 05, 2023

Indian air passenger traffic volume is fast regaining pre-Covid levels and is poised to become the third-largest air passenger market by 2024. Increasing audience levels at the airports augurs well for the airport media business that is set to grow manifold in the coming years.