'Spoilt for choice in Bangalore'

In Viewpoints By M4G Bureau - March 10, 2014

Vinay Chatlani, Chairman,'Soch' -- MD Retail LLP, tells Outdoor Asia how the OOH medium is used for brand recall in Bangalore and other cities in Karnataka.

'We just need a tipping point to be creative'

In Viewpoints By M4G Bureau - February 04, 2014

In the midst of the collective push towards larger than life, is the OOH industry losing out on original creative thinking? Why are there so less of the likes of Amul and Economist, brands who in their own ways trail-blazed creativity in OOH? Aneil Deepak, also known as Andee, Head - Ideas & Planning, DDB Mudra Group, in a chat with Outdoor Asia answers some of these questions and more in the context of creativity in OOH.

Sinex Systems collaborates with Trix International

In OOH News By VJ Media Bureau - December 17, 2013

Sinex has been appointed as the sole distributor of Triline products for the market of India and Sri Lanka.

PMR appoints Anil Goyal as VP-Outdoors

In OOH News By VJ Media Bureau - November 27, 2013

Anil has been brought in to expand business footprint and utilize PMR client and vendor relationships to the fullest.

Times OOH appoints Nicholas Maley

In OOH News By VJ Media Bureau - October 15, 2013

Nicholas will be operating from Europe to drive revenues for Times Innovative Media (TIM) and TIM Delhi Airport Advertising (TIMDAA)

Tata Docomo joins the Rath Yatra bandwagon

In OOH News By Nabamita Chatterjee - July 27, 2013

Emotional connect along with visibility at vantage points

Vodafone initiates calling facilities for pilgrims

In OOH News By VJ Media Bureau - July 15, 2013

The'Vodafone Mobile Trucks' are equipped with mobile phone charging points, recharge vouchers and free calling facilities for pilgrims undertaking the annual padayatra from Dehu to Pandharpur.

Rudolf Fernando appointed as National Head of Global Advertisers

In OOH News By VJ Media Bureau - June 10, 2013

The former All India President of Navabharat Group begins his new journey with India's premier outdoor agency, Global Advertisers.

Movies Now takes the Star Wars craze outdoors

In OOH News By VJ Media Bureau - April 19, 2013

The channel takes the blockbuster movie Star Wars to various touch points in six cities with high-impact innovations.

Honda creates an outdoor buzz with Amaze!

In OOH News By VJ Media Bureau - April 12, 2013

Approximately, 150 sites have been utilised which include the premium transit points to grab the attention of the target group.