'Traffic counts are a good starting point for OOH accountability'

In Viewpoints By M4G Bureau - February 23, 2015

Mark Henning, Head of Media & Digital, AMAP, Millward Brown explains that the requirement of metrics is not only to justify the campaign but also to retain and grow budgets, whereas his Indian clients are using research just to identify channel choice and media weights.

Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy

In OOH News By Nabamita Chatterjee - January 20, 2015

Advani brings to the agency an experience of over a decade in brand communications and strategy development.

Wildcraft appoints DDB Mudramax for all media activities

In OOH News By VJ Media Bureau - December 24, 2014

DDB Mudramax will be responsible for all media (mass media including digital) activities viz. planning, buying and implementation for Wildcraft.

OMAC appoints new director of marketing & communications

In OOH News By VJ Media Bureau - December 09, 2014

Jacques Major will take over as Director of Marketing and Communications from January 5, 2015

A GLO-rious journey for four years

In Viewpoints By M4G Bureau - December 08, 2014

Raminder Singh, MD, GLO OOH Media turned a media-owning firm into a 360 degree solution company. He shares with Outdoor Asia, the progress of the company while pointing out industry's challenges, opportunities and the way forward.

DDB Mudra North appoints Sumeer Mathur as Senior VP & Head - Strategic Planning

In OOH News By VJ Media Bureau - December 02, 2014

Sumeer brings to the agency an experience of over 15 years in communications across brands

DDB Mudra West appoints Keegan Pinto as Group Creative Director

In OOH News By Nabamita Chatterjee - November 18, 2014

Pinot joins the team with more than a decade of experience in the field of advertising.

MSRDC invites bids for appointment of consultants

In OOH News By VJ Media Bureau - November 17, 2014

Interested advertising consultants and media companies are invited to bid for appointment as consultants for comprehensive development of new advertising sites and wayside amenities along NASGM Road (700 km) in Maharashtra

DDB Mudra West appoints Ferzad Variyava as Group Creative Director

In OOH News By VJ Media Bureau - August 26, 2014

Variyava commands over 13 years of experience, having worked on household blue chip brands in the banking, media, FMCG, beauty, personal care, travel and telecom domains

DDB Mudra North appoints Subhashish Dutta as Senior Creative Director

In OOH News By VJ Media Bureau - August 12, 2014

Dutta has diverse experience in various categories spans from Consumer Durables, Telecom, Automobiles and Hair-Care to Social Advertising