Results For "POI"
402 News Found
‘An SOP culture is a must for OOH’
In Viewpoints By Bhawana Anand - September 26, 2017
Soumitra Bhattacharya, CEO, Madison OOH, calls for standardisation of OOH practices and adoption of an SOP culture. He shares his viewpoints in an interview with Bhawana Anand. Edited excerpts:
Signpost partners Thane civic body for bicycle sharing initiative
In OOH News By M4G Bureau - September 26, 2017
Thane Municipal Corporation and Signpost India would be working together to expand the convenience mobility network in a phased manner, with 600 bikes and 50 stations across the city service roads, highways, transit points, educational hubs, shopping and entertainment zones.
Dentsu India appoints Rahul Sengupta as Chief Creative Officer
In OOH News By M4G Bureau - September 22, 2017
Rahul Sengupta will also be a part of the Dentsu Aegis Network India Creative Council
Skechers appoints Scarecrow Communications for creative exertion
In OOH News By M4G Bureau - September 15, 2017
The agency has already begun work for their new products to be launched soon.
dentsu X India appoints Roopam Garg as Chief Client Officer
In OOH News By M4G Bureau - September 12, 2017
Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London
SOP v5.5 is a strong step to address payment issues: media owners
In OOH News By Bhawana Anand - September 11, 2017
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move
Brands go big with promotions at Ganeshutsav mandal
In Campaigns By Bhawana Anand - September 07, 2017
A gamut of brands from different categories saw great value in building their presence at the large congregation points
‘OOH is primed for accelerated growth’
In Gallery By - September 04, 2017
Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development.
’10 best ways to market OOH’
In Gallery By - September 02, 2017
V L Rajesh as a marketer pointed out that OOH is about communication and that should reflect in the way the OOH players approach for business
Happy mcgarrybowen appoints Rajesh Mani, Kunal Madhavdas
In OOH News By M4G Bureau - September 02, 2017
Rajesh Mani as an Executive Creative Director will head Ola, Suzuki and Jabong accounts whereas Kunal Madhavdas joins as Senior Vice President and will operate closely with Kartik Iyer and Samarjit Choudhry