Results For "POI"
402 News Found
Akshay Kumar tickles taste buds with Fortune edible oil
In Campaigns By M4G Bureau - December 20, 2017
Adani Wilmar having appointed Akshay Kumar as the brand ambassador for its Fortune Foods brand has launched a 360 degree brand promotion that includes a powerful OOH campaign across different cities
'We are expecting more tax revenues from hoardings'
In Viewpoints By Amaan Kazmi - December 19, 2017
In the last one year OOH media owners doing business in the city of Pune have been expressing concern over the downslide in their business, pointing in particular to advertising norms laid down by the Pune Municipal Corporation (PMC). The civic body in its part is decidedly taking strong action to curb unauthorised OOH media in the city. Tushar Daundkar, Deputy Commissioner, Sky Sign Department, PMC, talks about the department’s outlook on regulating the business, and setting the tax rates, in an interview to Media4Growth. Edited excerpts:
The LEGO group appoints Initiative as global media agency
In OOH News By M4G Bureau - November 28, 2017
Earlier this year reinvented, the agency bags third account of LEGO following the Carlsberg win and retaining the Amazon business
Pratheeksha Bus Shelters Kerala to discuss BQS plan with state govt on Nov 28
In OOH News By M4G Bureau - November 27, 2017
The company has submitted a plan for 500 locations. As per the industry sources, the state government will share their viewpoints on the plan based on which the plan will be implemented by the SPV company
Paras Dairy appoints DDB Mudra Group as creative partners
In OOH News By - November 14, 2017
The account will be led by DDB Mudra North and will be led by its President & Managing Partner- Vandana Das
Starcom India appoints Rajiv Gopinath as Chief Client Officer
In OOH News By M4G Bureau - November 13, 2017
Gopinath will interface with key clients, enhancing Starcom’s strategic product and delivery and will usher in greater growth and opportunities
Total reinforces the ‘Quartz’ promise to keep motor engines young
In Campaigns By M4G Bureau - November 09, 2017
The OOH campaign has been rolled out in 15 cities, across 550 vantage points and 23 malls. Total aims to connect with 50+ million people. The brand is also planning activation and felicitation programmes this month
RadioLocus augmenting OOH audience density monitoring
In OOH Solutions By Amaan Kazmi - November 03, 2017
Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points
IOAA North India Chapter meeting in New Delhi on Oct 27
In OOH News By M4G Bureau - October 25, 2017
The agenda includes election of a Chairman for the meeting, presentation of the objectives of the Chapter, discussion on the immediate tasks at hand for the Chapter, election of the Chapter President, Chapter Secretary and Chapter Treasurer, appointment of Committees
ALTBalaji appoints Lodestar UM as media agency
In OOH News By M4G Bureau - October 05, 2017
The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio