“OOH needs to design bespoke strategies for clients”

In Viewpoints By Bhawana Anand - April 21, 2020

Talking about the current uncertain market conditions, Bindu Balakrishnan, Country Head India-DCMN shares her viewpoint on OOH advertising

`Airports will remain major consumer touchpoints for us'

In OOH News By Bhawana Anand - April 17, 2020

Charu Malhotra, Head - Marketing, Somany spells out the brand’s post lockdown marketing plans

Wendy Clark joins Dentsu Aegis Network as Global CEO

In OOH News By M4G Bureau - April 07, 2020

This pivotal appointment further bolsters DAN’s ambition to deliver data-driven, tech-enabled and ideas-led integrated solutions to help clients

Havas Group India appoints Neeraj Bassi as CSO

In OOH News By M4G Bureau - April 06, 2020

His appointment is in sync with Havas Group’s aggressive growth strategy and its mission to create meaningful work for its clients

Narayan Devanathan to head DAN Solutions India

In OOH News By M4G Bureau - April 03, 2020

DAN appoints Narayan Devanathan as the CEO for DAN Solutions India, and Chairperson for Creative Line of Business for DAN

China’s OOH agency Vivid City appoints Danny Lee as Chief Creative Officer

In Digital OOH By Rajiv Raghunath - March 03, 2020

Danny brings to Vivid City the ability to plan and execute activations, projections and unique builds that will complement Vivid City’s network of LED screens across the Chinese market

OnePlus appoints Siddhant Narayan as Head of Marketing

In OOH News By M4G Bureau - February 27, 2020

He will be responsible for elevating the brand’s position by spearheading the marketing strategy

Maharashtra-based PVC flex manufacturers form Bombay Flex Association

In OOH News By Pray Jani - February 19, 2020

Siddharth Doshi, owner of Gita & Company, appointed as Chairman of the association

Hero Electric appoints Piyush Prasad as National Business Head for India

In OOH News By M4G Bureau - February 13, 2020

He will be responsible for strategically leading Hero Electric’s business across Tier 1, 2, 3 and below markets

Duroflex Mattresses appoints Smita Murarka as Vice President, Marketing

In OOH News By M4G Bureau - February 13, 2020

Her expertise will be a key addition to the brand’s growth and leadership team