TV news, OTT content top entertainment preference scale: OMG

In Research By Rajiv Raghunath - July 23, 2020

TV, OTT audience growth point to potentials for OOH campaigns from category brands

Philips Professional Display Solutions appoints Andrea Greguoldo of Samsung Electronics

In OOH Solutions By M4G Bureau - July 22, 2020

Andrea, who has also held sales management positions at DigiLED, LEDman, Lighthouse, will be responsible for driving sales and awareness of Philips Professional Display Solutions’ expanding range of LED solutions to the Italian marketplace

GDX Studios appoints experiential marketing expert Sophie Masson as President

In Digital OOH By M4G Bureau - July 22, 2020

Sophie Masson will be charged with leading the vision of GDX Studios out of the pandemic period and working with the studio’s multidisciplinary team to develop unique experiential solutions that meet the evolving needs of our new and existing clients

Digital media will augment rural OOH

In OOH News By Bhawana Anand - July 17, 2020

Experts point out that digital media complements OOH/BTL activities in the rural markets

Crayons bags Punjab Tourism media account

In OOH News By M4G Bureau - July 14, 2020

Brijesh Kashab has been appointed to handle the account from Chandigarh branch

WOO appoints New Commercial Arts to handle expansive global OOH campaign

In OOH News By Rajiv Raghunath - July 03, 2020

The campaign will run on OOH sites donated by media owners in countries worldwide

AdOnMo appoints Shashi Kant as VP – Strategy and Growth

In OOH News By Pray Jani - June 23, 2020

With more than two decades of experience, Shashi Kant will handle the leadership role in the company

'No provision for license fee waive off’ clarifies Mumbai civic body in an affidavit

In OOH News By Bhawana Anand - June 23, 2020

The civic body presented pointers highlighting the grounds on which the license fee can’t be excused; the leading media owners are preparing for replies to be submitted in Bombay High court by June 26

DAN India appoints Rajni Menon as Head of Solutions Development & Chief Strategy Officer

In OOH News By M4G Bureau - June 17, 2020

In her new role, Rajni will lead the development of solutions, strategy, and research for the recently launched DAN Solutions India

Havas Media Indonesia appoints Satyajit Sen as CEO

In OOH News By M4G Bureau - June 16, 2020

With 29 years of experience, Sen joins Havas Indonesia from Samsung India where led the Media Management function from 2014