Results For "POI"
402 News Found
‘We connect digital marketing & DOOH’
Jeff Jaraved, Co-Founder & Director of Engineering of CAASie, a self-serving ad platform that makes ‘billboards more affordable’ to advertisers of all hues, points out that the current programmatic platforms are all deal-oriented. CAASiemakes it easier for advertisers to have DOOH in their media mix, with the ease with which they buy digital media.
JCDecaux SA Supervisory Board appoints Jean-Francois Decaux as Chairman of the Executive Board; Jean-Charles Decaux as CEO
In OOH News By M4G Bureau - May 21, 2021
The appointments were approved by the Supervisory Board at the company’s AGM held on May 20.
Abhay Tewari appointed as MD & CEO of Star Union Dai-ichi Life
In OOH News By M4G Bureau - May 17, 2021
Abhay joined as Appointed Actuary of SUD LIFE in the year 2014 and held the position of Joint President and Chief Actuary until he was elevated to the role of MD & CEO.
MediaCom strengthens core leadership team
In OOH News By M4G Bureau - May 03, 2021
The GroupM media agency has announced the appointment of Shekhar Sharma as Managing Partner and Averill Sequeira as Chief Product Officer.
‘We do see a spring awakening for the industry’
In Viewpoints By Rajiv Raghunath - April 19, 2021
Barry Frey, President & CEO, Digital Place-based Advertising Association (DPAA) underlines the imperative of impressing upon brands and agencies about today’s OOH with Its digital and data infused capabilities. He also points out that when trade associations are formed and leaders in the industry come together under one umbrella association, brands begin to notice and revenue begins to flow to this media sector.
‘We independently verify campaign facts, at scale’
In Viewpoints By Rajiv Raghunath - April 13, 2021
Joe Copley, Chief Revenue Officer, Seedooh points out that CEOs and CMOs the world over are seeking a better understanding of ROI - and that starts with rich, connected, available, accurate data
Viacom18 appoints Sagnik Ghosh as Business Head - COLORS Bangla
In OOH News By M4G Bureau - April 07, 2021
Sagnik comes with over 2 decades of experience panning Media and has led Star Jalsha and Star Bharat to leadership positions in their respective markets.
Canon India appoints Manabu Yamazaki as new President & CEO
In OOH Solutions By M4G Bureau - April 06, 2021
Manabu Yamazaki takes over the baton from Kazutada Kobayashi, who was at the helm for 9 years leading growth in the India market.
‘Tech-tonic shifts altering Indian OOH terrain’
In Viewpoints By - April 05, 2021
The Indian OOH landscape is replete with tech-driven growth catalysts; the moot point is, how the different constituents collaborate with one another to leverage the technologies for industry growth, writes OOH Business Strategist Rachana Lokhande
Blue Star AC ropes in Virat Kohli for new integrated campaign
In OOH News By M4G Bureau - March 19, 2021
A pan India campaign is also being rolled out on platforms such as OOH, digital, dealership collaterals and other key touch points
