M&E industry rising to pre-Covid levels, cites CII-BCG report

In Research By M4G Bureau - January 03, 2022

OOH growth will be triggered by infrastructure development projects and evolving DOOH

Broadsign appoints Jonny Richardson as Director, Business Development, APAC

In OOH News By M4G Bureau - November 11, 2021

Richardson will help drive Broadsign’s pDOOH strategy forward, with a particular focus on the local rollout of ad buying platform Campsite

Unauthorised advertising rears its ugly head on Mumbai expressway

In OOH News By M4G Bureau - September 28, 2021

MMRDA is reportedly planning to take action against the agency responsible for placing unauthorised ad displays on the back of traffic direction boards.

How location-based targeting drove sales for Mars’ Orbit chewing gum

In Digital OOH By M4G Bureau - September 24, 2021

Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.

‘50% of consumers likely to increase festive spends in 2021’

In Research By M4G Bureau - September 17, 2021

The ‘Decoding Consumer behavior and Winning the 2021 Festive Season’ Playbook handbook launched by MMA, GroupM and Amazon Advertising set the expectations for marketers on consumer sentiment, along with recommended strategies for the Diwali season.

UDD notifies withdrawal of Bruhat Bengaluru Mahanagara Palike Advertisements Rules, 2021 with immediate effect

In OOH News By M4G Bureau - September 16, 2021

The department has not specified the reasons for withdrawing the Ad Rules.

Programmatic DV360-enabled campaign debuts in the Philippines

In Digital OOH By Rajiv Raghunath - September 09, 2021

Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in Metro Manila.

B’luru back on billboards map soon: Specialists say cheers!

In OOH News By M4G Bureau - August 16, 2021

On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.

GroupM Singapore ties up with pDOOH adtech major Hivestack

In Digital OOH By Rajiv Raghunath - August 11, 2021

The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.

IAB Australia releases DOOH buyer’s guide

In Digital OOH By M4G Bureau - August 09, 2021

This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai Le Roy, CEO of IAB Australia.