Lloyd Mathias to Chair OAA 2019 Jury

In OOH News By M4G Bureau - June 10, 2019

Lloyd has held senior leadership roles in sales, marketing & business development in Fortune 500 companies

‘New OOH avenues will come up in Kochi’

In Viewpoints By Ria Banerjee - June 04, 2019

Soumini Jain, Mayor, Kochi, sees a more broad-based role for advertising firms in the city’s development in the coming times

Drop the ‘Maa’ from the gaali, warns Project Eve

In Campaigns By Bhawana Anand - May 14, 2019

As part of its Mother’s Day campaign, the brand, in association with Brave New World, drove home the need to keep the word ‘Maa’ out of insults and slangs in all languages

Mumbai media owners to initiate dialogue with MMRDA

In OOH News By Bhawana Anand - May 09, 2019

Media owners handling media on PPP model plan to speak with the concerned authority and highlight the safety of advertising structures over the foot over bridges of the Western Express Highway and Eastern Express Highway in the city

Delhi Govt approves Delhi Prevention of Defacement of Property Act, 2007

In OOH News By M4G Bureau - April 05, 2019

Urban local bodies will draft a policy for sites falling on public places within 2 months after completion of general elections

‘Constant ideation is vital’ : Tarun Mehrotra

In Viewpoints By Bhawana Anand - April 04, 2019

Tarun Mehrotra, Chief Service Officer & National Head -Marketing and Sales, Tata Housing Development Company, shares the company’s OOH strategy

PMK wears campaign message on its sleeve, literally!

In Digital OOH By M4G Bureau - March 27, 2019

Executed by BCC Marcom, the 3-D Holographic technology amplifies the election pitch of Pattali Makkal Katchi (PMK) party

Adani Group wins bid to operate Guwahati airport too

In OOH News By M4G Bureau - February 26, 2019

The Group has won the rights for operation, management and development of all 6 airports that are being privatised

Brand Promoters bags Smart Toilet tender for 30 years

In OOH News By Bhawana Anand - February 26, 2019

The tender has been allotted under the Smart City development project in tune with the Swachh Bharat programme

India fastest growing ad market, says report

In Research By M4G Bureau - February 14, 2019

OOH share of ad spend estimated to be 4%