KPMG India, Infomo in tie-up to tap digital advertisers

In Digital OOH By M4G Bureau - February 12, 2021

The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform with a unique model that ensures sell-side stakeholders get better ROI compared to delivery of standard ads sourced from existing programmatic ads

Mumbai OOH set for new policies

In OOH News By M4G Bureau - February 08, 2021

The BMC has also announced new property development under the PPP model as part of the new policy

Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India

In Digital OOH By M4G Bureau - February 04, 2021

Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.

Budget 2021-22 likely to boost rural economy

In OOH News By Bhawana Anand - February 03, 2021

The strong thrust on highway, railways and airport development can accelerate the opening of rural economy

MOMS Outdoor Media Solutions appoints Prashant Mishra as VP – North & East

In OOH News By Bhawana Anand - January 18, 2021

Prashant brings 19 years of experience in Brand Management, Business Development & Buying with specialization in Out of Home and Activation

PMC restarts strict drive against illegal media

In OOH News By M4G Bureau - January 14, 2021

The drive against media violating Pune Municipal Corporation’s norms started in 2018, but was halted due to shortage of manpower .

TN permits movie halls to operate with full capacity

In OOH News By Bhawana Anand - January 06, 2021

Theatre operators are hopeful of getting permits for running in other states as well

MMA-GroupM report offers post-Covid market reckoner

In Research By M4G Bureau - December 17, 2020

MMA in association with GroupM released its report ‘Modern Marketer Reckoner’ which highlights the consumer shifts that have happened in 2020 and indicates the way ahead for marketers to ride the digital wave

Mamaearth appoints Essence as integrated media agency

In OOH News By M4G Bureau - December 14, 2020

The agency will be responsible for media planning and activation for brand building and awareness campaigns

Kinetic appoints Keith Kaplan as Global CEO

In OOH News By Rajiv Raghunath - December 10, 2020

Kaplan plans to roll out his vision focused on people, offerings and innovation that include investment in the professional development of Kinetic’s teams, development of new tools and offerings