Results For "PM"
334 News Found
Centralised planning vital for rural marketing strategies
In Viewpoints By - May 22, 2024
Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Solutions, a leading innovative marketing solutions provider to brands, writes that most brands delegate rural strategy development to on-ground managers, which is detrimental to the expected business outcomes.
‘Rural marketing needs a sustainable, scalable model’
In Viewpoints By M4G Bureau - May 16, 2024
Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In an exclusive conversation with Media4Growth, Sandip talks about the huge potential that can be tapped in the rural market for brand marketers.
Consistent, business-friendly ad norms pivotal to OOH growth & sustainability: Gujarat media owners
In OOH News By Sakshi Sanghavi - April 30, 2024
AMC official says revenues from OOH important for Ahmedabad city development and delivery of citizen services
Brand leaders endorse the true power of OOH advertising at Gujarat Talks OOH
In OOH News By Sakshi Sanghavi - April 25, 2024
Abhijit Sengupta, CEO of OAP Mediatech moderated a panel discussion that engaged Shaileen Patel, General Manager of Business Development and Marcom at NK Proteins; Manan Choksi, CEO of Udgam Consultancy; and Sharvil Shridhar, Managing Director of A.Shridhar Group.
JCDecaux publishes the results of a study that measures the socio-economic footprint of its activities worldwide
In OOH News By M4G Bureau - April 25, 2024
True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to the economic and social development of its operating environments by conducting an independent study using concrete and audited data.
Shaileen Patel, GM - Business Development & Marcom, NK Proteins to join the brand panel at Gujarat Talks OOH
In OOH News By Sakshi Sanghavi - April 20, 2024
Shaileen will be sharing perspectives on how OOH can be leveraged for gaining maximum reach with target consumers
3rd M4G OOH Quizathon contest to go live on Media4Growth at 3PM; register now to participate
In OOH News By M4G Bureau - April 19, 2024
Participate and win attractive prizes
I K Patel, Deputy Municipal Commissioner, AMC, to address Gujarat Talks OOH Conference as a distinguished speaker
In OOH News By Sakshi Sanghavi - April 17, 2024
IK Patel will be sharing his perspectives on how OOH could play a key part in city development
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
In OOH Solutions By Rajiv Raghunath - April 12, 2024
The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.
Eveready Ultima innovation dominates media at Kolkata's Maa Flyover
In OOH News By Sakshi Sanghavi - March 26, 2024
The innovation executed by GroupM