'Consolidation will spur industry growth'

In Viewpoints By M4G Bureau - January 16, 2015

C D V Subba Rao, CEO & Director of Prakash Arts, believes that a certain degree of consolidation of OOH business across the country would be interest of the long-term viability of the industry. He adds that as there no real national players, the industry is not able to take a definitive shape.

NDMC invites bids for installing digital screen at Rajiv Chowk

In OOH News By Bhawana Anand - January 06, 2015

The digital screen will be used to display social messages, city information, news updates, entertainment content

Times OOH brands Yamuna Expressway for Infinity Group

In Campaigns By Bhawana Anand - January 06, 2015

To promote its new heritage project'Krishna Bhumi', Infiniti Group used the Yamuna Expressway for the 180 days campaign, where the high penetration displays garnered the attention maximum audiences.

JCDecaux India offers new OOH avenues at KIAB

In OOH News By Bhawana Anand - December 19, 2014

The company offers live display, floor branding and digital properties at the airport

Times OOH creates high impact displays for Home & Soul Infratech

In OOH News By Bhawana Anand - November 28, 2014

Large logos of the brand were placed along the fencing of DND, with the lit up brand name brightening the flyway, creating a double whammy along with the display on a large format 40 x 20 billboard.

JCDecaux's Digital Towers amazes passengers at Changi Airport

In Digital OOH By Bhawana Anand - November 24, 2014

Towering at seven meters in height, these landmarks offer high quality display through nine units of High Definition (HD) 80-inch digital screens.

Enkon reaches out to commuters by installing VMS Board in Kolkata

In OOH News By Nabamita Chatterjee - November 19, 2014

Installed at a busy junction, the board is helping commuters decide on destination routes and necessary information while travelling within the city. 

BMTC invites bids for erection & maintenance of hoardings, display/glow sign boards

In OOH News By VJ Media Bureau - November 18, 2014

The hoardings and display/glow sign boards are for display advertisement at Bengaluru's Jayanagara (TTMC) Bus Station Complex premises for a period of 3 years

Vodafone Red rolls out innovations in Odisha

In OOH News By Nabamita Chatterjee - November 04, 2014

Vodafone Odisha Circle believes that without using outdoor media as one of their display tool, no brand can achieve 100 per cent reach among their TG.

'Uninor lights up Lucknow's Ashok Marg for Diwali'

In OOH News By Bhawana Anand - October 31, 2014

Storyboard Brandcom, a division of Milestone Brandcom, handled the display duties