NY-based Brooks Brothers spreads reasons to love Supmia

In Digital OOH By M4G Bureau - June 12, 2017

The transit campaign displays the new Summer Collection and Campaign Features Supima Cotton.

Hyderabad hoardings back in business, special guidelines to be followed

In OOH News By Bhawana Anand - June 05, 2017

Only display advertisements on wall mounted and ground hoardings of up to size 40ft x 25ft and roof tops limited to size of 30ft x 25ft have been permitted by the civic body.

Ola partners BarTalk to curb drunk driving via DOOH messaging

In Campaigns By Bhawana Anand - May 23, 2017

Supported by the Delhi Police Department, the initiative aims to create awareness against drunk driving among pub-goers through digital displays with real-time bar offers & display messages from Delhi Police and Ola.

Delhi Govt to present new guidelines on PSV advertising in Aug

In OOH News By Bhawana Anand - May 22, 2017

The state government would be presenting new policy guidelines on advertising on public service vehicles (PSVs) to a bench of the Delhi High Court in August. The Court had given the state government time until August 9.

Taj Swarna draws attention of flyers at Amritsar airport

In Campaigns By Bhawana Anand - May 18, 2017

Orange Solutions which holds the media rights at this airport helped Taj Hotels create high visibility for their new property through impactful displays at the common exit, and arrival and departure areas.

DDB MudraMax appoints Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential

In OOH News By M4G Bureau - May 16, 2017

With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign.

OOH industry must play an active part in city beautification, says art groups

In OOH News By Namisha Raj - May 03, 2017

Nakul B of New Delhi Rising and Yogesh Saini of Delhi Street Art believe that advertising is way too focused on branding and fails to make an intellectual connect with the community.

Signpost India takes off with Kolkata airport rights

In OOH News By Rajiv Raghunath - March 27, 2017

The OOH firm outbid competition from some of the biggest players in the airport media space to win the rights for a period of 10 years

KSIIDC plans to superimpose CM, Industry Minister on airport road hoardings

In OOH News By M4G Bureau - March 27, 2017

According to a media report, KSIIDC plans to replace the commercial advertisements with images of Chief Minister Siddaramaiah and Infrastructure Development Minister RV Deshpande. The KSIIDC viewpoint is that the large commercial outdoor advertising displays are a traffic hazard

Sprinklr launches new display solution for rich DOOH experience

In Digital OOH By M4G Bureau - March 20, 2017

Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres