Virat Kohli & PUMA team up to boost ‘Come Out and Play’ movement

In Campaigns By M4G Bureau - June 19, 2018

The on-ground activation is conducted on 18th of every month to promote physical fitness

Rajdeep Publicity bags ad rights on NDMC digital screens

In OOH News By M4G Bureau - June 15, 2018

Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a 2-minute loop

‘The Wall Professional’ - Samsung’s gen next display tech for businesses

In OOH Solutions By M4G Bureau - June 11, 2018

The 85-inch dual-sided outdoor signage is ideal for display at places like bus-stop shelters and street benches

Kanhiya Advertisers bags trolley advertising rights at Bhatinda Airport

In OOH News By M4G Bureau - June 06, 2018

The company has won the rights for a period of six months with three display panels on each trolley

‘Malpractice by site owner a blot on industry image’

In OOH News By Bhawana Anand - June 05, 2018

Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed

OPPO & South Indian Bank bag semi-naming rights for Kochi Metro

In OOH News By Bhawana Anand - May 22, 2018

The promotional avenues include digital display inside stations and metro trains along with audio announcements inside the trains

‘Railway stations will be like airports in the future’

In Viewpoints By Rajiv Raghunath - May 22, 2018

Anil Hirani, Managing Director, Armour Digital Display Systems talks about the emerging media opportunities in the rail media space and the much desired policy actions that will spur investments in this business arena

Al Arabia Advertising uses harsh-weather resistant Daktronics LED displays in Riyadh

In Digital OOH By M4G Bureau - May 18, 2018

Content can easily be adjusted for different advertising campaigns using the digital technology without the need for field installation teams. The technology also features sensors to adjust brightness for optimal viewing based on the time of day

Amiya Chandra to share his insights on OOH at OAC 2018

In OOH News By M4G Bureau - May 17, 2018

Dr Amiya Chandra, currently the Development Commissioner, Adani Ports & SEZ, Mundra, has authored a landmark book on Indian OOH advertising which will be released soon; as Officer on Special Duty in charge of Outdoor Advertisement, Parking, Sanitation, MCD, Amiya had played an instrumental role in framing the Outdoor Advertisement Policy for Delhi

Australia’s CDM signs up Media Planet for TaxiLive

In Digital OOH By M4G Bureau - May 16, 2018

Media Planet has become the national media partner for the TaxiLive, an Australian-first platform developed by CDM that displays smart digital billboards on the back of premium taxis