New Ocean study unravels superior brand building power of full motion DOOH

In Research By Rajiv Raghunath - July 12, 2019

The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of static and full motion DOOH displays on audiences

Selvel One Group strengthens LED display solution business

In Digital OOH By Ria Banerjee - July 03, 2019

A giant 40ftX20ft LED screen has been installed inside Salt Lake stadium, Kolkata to showcase sports live updates and advertising

Samsung installs new LED displays at iconic Times Square site

In OOH Solutions By M4G Bureau - July 01, 2019

The new Samsung SMART LED outdoor displays installed at One Times Square in New York City deliver a powerful visual experience

Bengaluru large format media owners stepping up efforts to put business back on the rails

In OOH News By Ria Banerjee - June 26, 2019

Media owners believe they already have deemed permission for displaying advertisement on hoardings unless the new advertisement bylaws ‘Outdoor Signage and Public Messaging Bylaws 2018’ replaces the advertisement bylaws of 2006

Parks are for playing, not parking, says Uber campaign

In OOH News By M4G Bureau - June 26, 2019

The brand’s on-ground campaign will see cricket nets being installed at top metro cities to promote the sport and create awareness around sustainable urban planning

Display panel market to reach USD 167.7 billion by 2024

In Research By M4G Bureau - June 20, 2019

Growing adoption of OLED displays, rising government support and increasing investments toward new OLED and LCD panel manufacturing facilities are reportedly the major growth drivers for the display market

LG brings next-gen Outdoor Digital Signage Display in USA market

In OOH Solutions By M4G Bureau - June 18, 2019

Designed for excellent reliability in various climates and seasons, the LG XE4F series features a high operating temperature range from -22°F to 122°F

Kanpur OOH players sceptical of Nagar Nigam’s response to court order stalling levy of advertisement tax

In OOH News By Bhawana Anand - June 11, 2019

The local body has apparently set up an in-house committee to explore alternative ways to levy additional fees on outdoor media in the city

OPPO’s Billion Beats up the World Cup tempo

In OOH News By M4G Bureau - June 04, 2019

ITW Playworx has initiated a range of promotional activities for the brand including on-ground activities

Mattel Toys turn malls into playground

In Campaigns By Pray Jani - June 03, 2019

Mattel Toys’ Monster Trucks go full gear on mall activation