DMRC seems to rely on outdoor advertising to recover loss

In OOH News By M4G Bureau - September 29, 2020

Delhi Metro Rail Corporation has incurred loss of INR 1,609 crores; the country’s biggest rapid metro system earns roughly 40% of its non-fare revenues from advertising

Facebook & GroupM launch media playbook to help brands adjust to consumer behaviour

In Research By M4G Bureau - September 28, 2020

‘Turn The Tide’ playbook emphasises on media strategies for businesses to drive efficient outcomes

Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss

In OOH News By M4G Bureau - September 24, 2020

A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme

Mediacom to handle AOR of Lionsgate Play

In OOH News By M4G Bureau - September 02, 2020

The agency will be responsible for the media strategy, planning, buying and implementation for all media as per Lionsgate’s requirements.

Orienta Cine Advertising installs largest LED screen inside Mumbai mall

In Digital OOH By M4G Bureau - September 01, 2020

The Infinite screen offers an innovate advertising solution to brands for mall branding

Interactive Market Display to grow at CAGR of 8.1%

In OOH Solutions By M4G Bureau - August 24, 2020

Beating the current trend of flat panel displays, the transparent displays are expected to be used more in interactive tables, kiosks, and monitors in future

Delhi market gets ‘alive’ with new campaigns displays

In Campaigns By M4G Bureau - August 24, 2020

After more than four months, a variety of brand categories have showed up in Delhi market to re-engage customers

Tiruppur Smart City Limited invites EOI to install electronic display boards

In OOH News By M4G Bureau - August 18, 2020

The tender will be allotted to install 34 electronic displays on DBOT basis against advertising rights

‘Innovative DOOH options will spur railway media biz’

In OOH News By Bhawana Anand - August 14, 2020

Shriranga S, Founder of Vyoma Media, asserts that smaller players armed with innovative solutions have a better chance for a turnaround

Italy’s Media One engages Broadsign for DOOH transformation

In Digital OOH By Rajiv Raghunath - August 05, 2020

Media One is adopting Broadsign’s Ayuda platform to streamline static and digital operations, enhance sales capabilities, and power digital displays across Italy