Ultraleap, SimplyNUC launch TouchFree bundle for touchless interaction

In OOH News By Rajiv Raghunath - June 16, 2021

The TouchFree Bundle is a plug and play solution allowing consumers to interact using gesture control.

‘Lighting is an important aspect of innovation’

In OOH Solutions By Pray Jani - June 03, 2021

Yogesh Khade, Founder & MD, Y2K Signs, states that creative use of lighting makes a campaign display truly stand out.

OOH will regain 100% of its pre-pandemic audiences: Tim Bleakley, CEO, Ocean Outdoor

In Gallery By - June 02, 2021

DOOH major Ocean Outdoor has sustained the focus on digital OOH, spectacular displays like 3D illusion, interactive technologies including haptics, content portfolio for live events, amplifying good causes, among others. Tim Bleakley says now “all brands from all categories are coming back to the medium”

‘Marketers need to stitch the missing link between data and business value’

In Viewpoints By N Jayalakshmi - June 02, 2021

Lloyd Mathias, Angel Investor & Business Strategist recently joined the advisory board of analytics firm PredictiVu. In an exclusive interaction with Media4Growth, he talks about the critical role played by real time data in brand marketing today and how PredictiVu’s recently launched AI-powered data visualisation tool, Dynamic Marketing Optimizer, offers actionable business insights 10 times faster than conventional methods.

VIOOH powers JCDecaux DOOH programmatic offering in France

In Digital OOH By M4G Bureau - June 02, 2021

In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail) and airport digital (17 airports digitised, out of 26 airports operated in France, including Paris Charles de Gaulle and Orly)

Where’s OOH headed in ‘God’s Own Country’?

In OOH News By Ria Banerjee - May 31, 2021

Kerala was among the first to be hit by the pandemic last year. As the state battles the second wave along with the rest of the country, the OOH operators there are fighting their own battle to survive and move past the crisis. Support from government, combined with a cautiously strategic approach by media owners, growth of DOOH, and a mutually supportive role played by all stakeholders, can help fuel the state’s OOH industry.

Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan

In OOH News By M4G Bureau - May 26, 2021

Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.

OAAA releases Digital Video Out of Home Buyers' Guide

In OOH News By M4G Bureau - May 26, 2021

The guide covers audience segmentation, including mobile and contextual targeting; location-enhancing content; publishers; measurement and attribution, including VOOH impression measurement and proof-of-play; VOOH ad formats.

Crystal Diamond shining bright in Coimbatore

In Campaigns By M4G Bureau - April 20, 2021

Innovative displays amplify the brand’s ‘pure and natural’ offering.

PPDS installs 1,000 Philips digital signage at Kwik Trip stores

In OOH Solutions By M4G Bureau - April 09, 2021

Philips D-Line displays help Kwik Trip create new revenue streams, drive sales and achieve cost savings of nearly $2 million.