OOH major Lamar Advertising joins WOO

In OOH News By M4G Bureau - February 22, 2022

Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.

Tel Aviv’s Beit Lessin Theater partners with PPDS to put up Philips H-Line UHD display screens

In OOH Solutions By M4G Bureau - January 17, 2022

The ultra-high brightness displays were selected for their vibrant image quality in direct sunlight, ensuring maximum effectiveness and brilliant picture quality in any condition

“Client must get the know-how of LED products to make informed decisions”

In OOH Solutions By N Jayalakshmi - December 16, 2021

Mac Gangam, President, Shenzhen Atenti Technologies Co., Ltd, which will be participating as an exhibitor at the OOH Expo to be held at Nehru Centre in Mumbai on March 14-15, shares with Media4Growth the dynamics of the Indian LED displays market and why it’s important for buyers to understand the quality parameters of the product before making a purchase decision.

‘I see a lot of opportunities in the OOH space’

In Gallery By - December 13, 2021

Haresh Nayak, Founder & CEO of Connect Network Inc., talks about his new venture and the emerging opportunity universe. With tech playing such an important role we are attempting to connect AdTech with MarTech to make communication more action oriented and result driven, he says.

In-Play company Admix partners Ocean Outdoor to send brands into the metaverse

In Digital OOH By Rajiv Raghunath - December 10, 2021

As the digital and physical worlds converge, consumers now spend similar amounts of time immersed in each, creating a new frontier for advertising

OOH in all its resplendence

In Viewpoints By - December 06, 2021

Noomi Mehta, Chairman, IOAA and Chairman of The Board, Selvel One Group recounts the experience at Times Square on the fateful 9/11, and the mesmerising DOOH displays that that caught his eye during his different visits there

LOCAD bags sole rights to power Shankh Creations’ DOOH network in Goa

In Digital OOH By M4G Bureau - December 06, 2021

We are excited to be playing a pivotal role in bringing about this change in Goa, says Rishabh S Mehta, Founder & CEO, LOCAD

Music & media tech company Stingray in pact with Hivestack for programmatic audio OOH

In OOH News By Rajiv Raghunath - November 30, 2021

The integration of Stingray's proprietary streaming media player into Hivestack's suite of supply side technology, including the Ad Server and Supply-side Platform (SSP) will allow for AOOH inventory to be available programmatically for the first time in Canada

OMIG releases playbook on shared learnings from running creative, innovative OOH

In OOH News By M4G Bureau - November 24, 2021

The playbook offers a perspective on the strategies used by the marketing innovators in planning and executing their campaigns to drive efficient outcomes

PlayAds brings cricket to DOOH screens

In Digital OOH By M4G Bureau - November 02, 2021

T20 World Cup updates on screens