Kotak Mahindra Bank tests OOH waters with pilot campaign

In Campaigns By M4G Bureau - June 24, 2020

The brand strategically employs OOH media by targeting key, high-impact locations in Mumbai under phase 1 of Unlock initiative

Leafberry tells brands to ‘Make a Move’

In OOH News By Bhawana Anand - June 15, 2020

The sole concessionaire of Ludhiana OOH market boosts the confidence of the brands with a vibrant campaign

Roadside media business will see quicker recovery

In OOH News By M4G Bureau - May 27, 2020

At the same time, marketers will look at value-based media that can deliver performance-driven campaigns and help measure RoI, asserts Vishwanath Kini, VP - Growth and Strategy, AdMavin

Zero Degree, K3A launch Outdoor Social Awareness Creative Campaign (OSACC) contest

In OOH News By Ria Banerjee - May 13, 2020

Winners of the contest will have their creatives displayed on Kochi Metro pillar media, apart from getting cash prizes

Train & Bus travelers more optimistic to start travel post COVID

In Research By M4G Bureau - May 12, 2020

IntrCity RailYatri’s survey says Hygiene, Sanitization and Social Distancing tops the priority list of travelers

Moving Walls runs blockchain-powered DOOH pilot for foodpanda

In Digital OOH By M4G Bureau - March 11, 2020

Aqilliz has partners Moving Walls for the pilot

82.5 Communications appoints Preeta Mathur as Group CD

In OOH News By M4G Bureau - January 03, 2020

With two decades of experience at agencies like JWT, DDB and Grey, she has worked on Adidas, Nestlé, Pepsi, Marico, Hero Honda, GSK, UNICEF and USAID, amongst other brands

RMC challenges High Court decision on private hoarding tax rollback

In OOH News By Bhawana Anand - December 05, 2019

The municipal corporation has filed the case a few days ago against which the media owning fraternity is preparing a PIL

Times OOH presents Indore Airport advertising opportunities

In OOH News By M4G Bureau - October 23, 2019

An event called The Pilot was organised to showcase the plethora of media options available at the airport

Zero Degree adds new media options in its metro portfolio

In OOH News By Ria Banerjee - October 01, 2019

8 new metro stations have been awarded for the period of 5 years