‘Need comparable metrics for DOOH inclusion in media plans’

In Digital OOH By N Jayalakshmi - June 30, 2021

Rachana Lokhande - Advisor to Board of IOAA, Business Strategist, Consultant digital Media Services, Schindler AG, and Satyen Sharma - Head Ormax OHM, Ormax Media, spoke at length on the various key aspects involved in syndicated audience measurement at the session ‘Redefining DOOH Audience Measurement’ The session, held as part of the Quividi conference, ‘India, the next DOOH giant?’ was moderated by Olivier Duizabo - President, Quividi.

Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models

In Digital OOH By M4G Bureau - June 29, 2021

Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"

Quividi Conference on “India, the next DOOH giant?” on June 29

In Digital OOH By M4G Bureau - June 28, 2021

The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"

‘Programmatic makes DOOH flexible & agile, showcasing the superpower of this medium’

In Gallery By - June 28, 2021

Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) talks about emerging DOOH trends in global markets, engagements with brand marketers, and the Video Everywhere Summit coming up in October, in an interview with Rajiv Raghunath

Netherlands-based DooH Solutions & Services in pact with Sightcorp for data-driven DOOH

In OOH News By Rajiv Raghunath - June 25, 2021

By joining forces with Sightcorp, we are well equipped to bring unity to data measurement and reporting which can be adopted by both publishers and media buyers, says Ed van Uffelen, DooH Solutions & Services.

Quividi India Conference to open with session on ‘Driving Digital Growth’

In Digital OOH By M4G Bureau - June 24, 2021

The online conference, to be held on June 29, will feature deep discussions on application of latest technologies to drive DOOH growth in India.

New-age DOOH makes a neat cut for evidence-based advertising

In Viewpoints By - June 23, 2021

DOOH is also penetrating new audience locations; residential complexes could be the next big DOOH investment zones, writes OOH Business Strategist Rachana Lokhande.

Quividi to organise conference on ‘India, the next DOOH Giant?’ on June 29

In OOH News By M4G Bureau - June 22, 2021

The conference will feature knowledge sessions on the current state of D/OOH Indian market, use of real-time audience data and contextualised communication to drive consumer engagement, as well as new monetisation models.

‘Let’s think about what OOH could be, not how it was’

In Viewpoints By N Jayalakshmi - June 17, 2021

The opportunity now is to start rethinking about what OOH could mean – beautiful stories, told simply, in a compelling way, says Laura Jordan Bambach, President and Chief Creative Officer, UK, Grey in an exclusive interaction with N Jayalakshmi. As Laura points out, now is perhaps the best time to reboot and infuse the OOH medium with the much needed creativity. This means integrating the medium and the message with the environment in which you engage with the consumer.

NIVEA India appoints Ajay Simha as Marketing Director

In OOH News By M4G Bureau - June 16, 2021

With over a decade long experience at NIVEA, Ajay is set to lead the marketing efforts in India.