Madison Media promotes Vandana Ramkrishna to COO, Madison Media Ace

In OOH News By M4G Bureau - August 16, 2021

Vandana Ramkrishna will continue to lead the businesses of Raymond, Pidilite, Cipla Health, Weikfield, Balaji Wafers, Dhani Services in Mumbai, and those of Joy Personal Care, Bandhan Bank, MP Birla Cement in Kolkata and further strengthen Madison’s east region operations.

B’luru back on billboards map soon: Specialists say cheers!

In OOH News By M4G Bureau - August 16, 2021

On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.

TATA Tea Premium ‘Desh Ki Chai’ celebrates rich cultural diversity of India this Independence Day

In Digital OOH By M4G Bureau - August 13, 2021

Launches #DeshKaKulhad collection to support local art and artisans.

Chintan Soni, Kosal Malladi made VPs at Madison Digital

In OOH News By M4G Bureau - August 13, 2021

Chintan Soni has an overall experience of 16 years, having joined Madison in September 2013, while Kosal Malladi comes with over 15 years of experience.

GroupM Singapore ties up with pDOOH adtech major Hivestack

In Digital OOH By Rajiv Raghunath - August 11, 2021

The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.

Ocean Outdoor unveiling DeepScreen 3D DOOH templates

In Digital OOH By Rajiv Raghunath - August 09, 2021

Ocean’s proprietary DeepScreen™ 3D templates can be used to create breath-taking windows into other worlds, extend existing architecture, or make impossible objects appear to float in the air, coming out of the screen and towards the viewer.

IAB Australia releases DOOH buyer’s guide

In Digital OOH By M4G Bureau - August 09, 2021

This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai Le Roy, CEO of IAB Australia.

‘We’ve to give clients what they want’

In Viewpoints By - August 09, 2021

Highlighting the imperatives for Indian OOH in a changing business environment, Noomi Mehta, Chairman, Indian Outdoor Advertising Association (IOAA) shares his perspectives on how OOH needs to align with the new realities and the steps being taken by the apex OOH body to bring the industry up to speed.

Going for GOohLD!

In Viewpoints By - August 04, 2021

If ‘Going for Gold’ is idiomatic of pursuing or attempting to achieve the very best possible outcome or reward from some activity, task, or endeavour, then every brand advertising campaign is in a way an attempt to go for the gold, writes Fabian Cowan, India Head, Posterscope.

Kumar Gaurav joins IndusInd Bank subsidiary BFIL as SVP & Head Marketing Communications

In OOH News By M4G Bureau - August 04, 2021

Kumar Gaurav has 18 years of work experience in strategic brand management, market research, advertising & integrated marketing communications.