Results For "PE"
3298 News Found
‘Kerala OOH waiting expectantly for business to return to normality’
In OOH News By Rajiv Raghunath - September 02, 2021
K Vijaykumar, MD of Aiswaria OOH cites that volume of traffic and people movements in cities and towns are approaching pre-pandemic levels.
‘A strong trade body would help the industry wade through troubled waters’
In OOH News By N Jayalakshmi - August 27, 2021
What is the role of an industry body at a time when business is limping back to normalcy post pandemic? Outdoor Asia reached out to media owners to get their views on the role of a national or regional trade body in supporting the OOH industry’s growth, in terms of these four aspects: A. Policy Policy advocacy and discussions with regulations B. Access to technologies and digitalisation of OOH C. Training/retraining of OOH professionals and D. Discussions with OOH planners and buyers on brand engagements, campaign durations, timely payments, etc. Here is the first part of their take.
OAAA partners with IAB Tech Lab to align DOOH with OpenRTB
In Digital OOH By M4G Bureau - August 25, 2021
OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
‘Indicative OOH media pricing will buoy advertiser confidence in the medium’
In OOH News By N Jayalakshmi - August 25, 2021
Shailender Luthra, Director, Brite Neon Lights & Member, IOAA spells out the apex OOH body’s initiative to encourage media owning firms to come out with indicative pricing of their media assets that will be of the essence to advertisers & buyers
‘Introducing rate cards will be a big step toward establishing greater transparency in OOH business’
In OOH News By - August 24, 2021
Pawan Bansal, COO, Jagran Engage & Member, IOAA underlines the importance of encouraging OOH media to share rate cards for their respective media.
UK’s Ocean Outdoor wins £30 million DOOH contract from Canary Wharf London Group
In OOH News By Rajiv Raghunath - August 23, 2021
This new contract is an important win which reaffirms Ocean’s partnership with a renowned global destination and our ability to offer clients a seamless, premium network right across London: Ocean CEO Tim Bleakley.
Market trends point to bright future for retail media networks: Expert panel
In OOH News By M4G Bureau - August 19, 2021
Market trends point to bright future for retail media networks: Expert panel.
‘DOOH is expected to fill the gap left by traditional OOH’
In OOH Solutions By Pray Jani - August 19, 2021
Sanket Rambhia, MD and CEO, Xtreme Media Solutions, a leading provider of digital display solutions, tells Media4growth, how DOOH can make a difference to OOH in these trying times.
Leafberry’s Supernova beams Kanye West’s intriguing ‘Donda’ campaign
In Digital OOH By N Jayalakshmi - August 18, 2021
Kanye West music launches are often preceded by chaotic and brilliant marketing campaigns; Supernova is cut out for delivering the big impact for such a campaign.
Time to spruce up OOH space in Bengaluru: Specialists
In OOH News By N Jayalakshmi - August 17, 2021
Large formats will provide more heft to OOH campaign plans, but media operators would need to consciously self-regulate the business: Leading specialist agencies.