Much awaited Outdoor Advertising Convention kicks off at The Westin Mumbai Powai Lake

In OOH News By M4G Bureau - August 17, 2022

The 16th edition of the popular Outdoor Advertising Convention (OAC) was inaugurated today at The Westin Mumbai Powai Lake, promising two days of thought provoking sessions by a distinguished line-up of speakers, all representing various aspects of the OOH industry.

Lemma initiates ‘Har Gully Tiranga’ campaign on DOOH screens across the country

In OOH News By M4G Bureau - August 16, 2022

Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.

16th edition of Outdoor Advertising Convention all set to ignite new OOH ambitions

In OOH News By M4G Bureau - August 16, 2022

The 16th edition of the popular Outdoor Advertising Convention (OAC) is set to be inaugurated at The Westin Mumbai Powai Lake, on August 17th, promising two days of thought provoking sessions by a distinguished line-up of speakers, all representing various aspects of the OOH industry.

Suresh Balakrishna, CRO, The Hindu Group to anchor the Fireside Chat with Rana Barua, Group, Group CEO of Havas Group India at OAC 2022

In OOH News By M4G Bureau - August 13, 2022

Suresh comes with 30 years of experience in the media and advertising industry.

Prince Pipes makes a big statement on Lucknow cityscape

In Campaigns By Prantika Ghosh - August 12, 2022

Sketch Street Media rolled out the branding initiative

Poland-based ChargeEuropa pilots cost-free EV charging network, plans footprints in cities across Europe, Asia and Latin America

In Digital OOH By M4G Bureau - August 12, 2022

After officially its Warsaw-based pilot network in July, ChargeEuropa has secured a pipeline of over 1,000 locations for the next two years and joined forces with some of the world’s largest brands in sustainability including BMW, Netflix, Bolt and Opel.

Digital billboards enhance cityscape, contribute to smart living: Aman Nanda, CSO, Times OOH

In Digital OOH By M4G Bureau - August 11, 2022

Aman Nanda highlights the transformative change that digital billboards bring about in a city

World Out of Home Organization in-person APAC Forum in Kuala Lumpur on Oct 11-13

In OOH News By M4G Bureau - August 09, 2022

Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.

WINKmets have arrived in Singapore

In OOH News By M4G Bureau - August 09, 2022

The WINKmets will take centre-stage in Stellar Ace’s island- wide digital Home-Travel-Eat-Shop-Play daily touchpoints ecosystem, which cover every step of the commuter’s journey from before they step out of the house, to when they get home, across 6,000 screens and digital platforms.

Archana Aggarwal, VP – Media, Airtel to share her perspectives on brand spends & OOH, in conversation with Alok Jalan, MD, Laqshya Media Group at OAC 2022

In OOH News By M4G Bureau - August 09, 2022

The discussion will centre on ‘What should OOH do to attract more brand spends’.