Danish Advertising wins tender to operate unipole media at 21 railway stations in Rajasthan

In OOH News By Prantika Ghosh - October 10, 2022

The OOH firm won the rights for a 3-year period

‘Standardisation, data focus key to OOH growth’

In Gallery By - October 10, 2022

Amanda Dorenberg, President of the Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on digitalisation of OOH, integrated communications, scope of cross-border collaborations, and establishing industry standards in an interview with Rajiv Raghunath.

Can this 3M pilot project on liner waste recycling become an industry practice?

In Research By N Jayalakshmi - October 07, 2022

A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.

COMMB President Amanda Dorenberg to co-moderate session on sustainability practices at United Nations event

In OOH News By Rajiv Raghunath - October 04, 2022

Amanda will be joined on the UN panel by co-moderator TechCrunch senior reporter Dominic-Madori Davis, and industry experts

Parag Milk Foods’ ‘Pride of Cows’ now in Ahmedabad

In OOH News By M4G Bureau - October 03, 2022

Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment, and we hope to emulate our success in Mumbai, Surat, Delhi, and Pune in Ahmedabad.”

5G rollout could be a gamechanger for DOOH in India

In Digital OOH By M4G Bureau - October 03, 2022

High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others

‘Brands & agencies see value in transit media advertising’

In Gallery By - October 03, 2022

Alexei Tarasov, CEO of TMG, Russia’s largest transit media operator in a fireside chat with Rajiv Raghunath.

EV charging network operator ChargeEuropa partners Less Mess Storage to provide EV charging across Poland, Czech Republic

In OOH News By Rajiv Raghunath - September 29, 2022

Both companies are known for their eco-friendly business orientation and follow the directions to limit their carbon footprint.

Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports

In Digital OOH By M4G Bureau - September 29, 2022

Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.

Mera Hoardings sets the ground for Legends League Cricket campaign

In Campaigns By M4G Bureau - September 28, 2022

The multi-city campaign was rolled out on multiple formats – from billboards, large format digital screens to cricket ground periphery boards.