Results For "PE"
3295 News Found
Watch this space! Sky is not the limit
In OOH News By M4G Bureau - November 07, 2022
Research points to the scope of space advertising using CubeSats
Priyanka and Suresh Raina’s ‘maate’ signs up Laqshya Media Group as its integrated marketing agency
In OOH News By Rajiv Raghunath - November 03, 2022
Laqshya Media will be entrusted with 360-degree marketing duties, including OOH, TV, print, radio, digital, PR, and live experiences, among others.
‘Let’s put pedal to the metal and go fast forward on digital’
In Gallery By - October 27, 2022
Barry Frey, President & CEO of DPAA, shares some of the takeaways from the DPAA Global Summit held in New York on Oct 11, in an interview with Rajiv Raghunath.
Brand spends on OOH will be sustained: Vinkoo Chakraborty, President, Rapport Chrome
In OOH News By Rajiv Raghunath - October 21, 2022
Vinkoo Chakraborty shares her perspectives on the factors driving OOH growth in the current festive season and how this growth will be sustained in the coming months. Edited excerpts of the interview with Rajiv Raghunath.
‘Fortunate to work for a company that has never rested on its laurels’
In Viewpoints By Rajiv Raghunath - October 21, 2022
NOVUS, an independent media planning and buying agency headquartered in Minneapolis, USA, has had a riveting l business journey since its inception in 1987. From being a top print buyer in North America, the agency has evolved its offerings to deliver customised, fully multichannel media programmes, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries. Melony Rios, CEO of NOVUS Media talks about the business journey in an interview with Rajiv Raghunath.
Ocean Outdoor awarded DOOH contract for London’s iconic Battersea Power Station
In Digital OOH By Rajiv Raghunath - October 19, 2022
Ocean is awarded the rights to develop and market 43 digital advertising screens, murals and experiential spaces within the power station.
Tanishq crafts an immersive experience centre where tradition meets technology
In Campaigns By M4G Bureau - October 19, 2022
Inventech, a Laqshya Media Group Company, executes an integrated campaign including an exclusive tech-experience zone, 3D illusion social media posts, and 3D DOOH for Tanishq in Chennai
Volta Media unlocks complete access to programmatic impressions for easy integration into omni-channel, retail media campaigns
In Digital OOH By M4G Bureau - October 19, 2022
“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says Mike Schott, EVP of Media at Volta.
Panasonic unveils next-gen, live video production platform Kairos
In OOH Solutions By M4G Bureau - October 19, 2022
Kairos – Panasonic’s unique, IT/IP video processing platform with complete input and output flexibility, aims at significantly reducing the operational costs for broadcasters and content creation industry.
‘Ad spends likely to get double digit boost as festive cheer returns’
In OOH News By Rajiv Raghunath - October 19, 2022
Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director, Posterscope India.