Worldcom OOH onboards Oliver Herrmann for international business development

In OOH News By Rajiv Raghunath - February 22, 2023

Worldcom OOH, a leading media strategy, planning, and trading company specialising in OOH, DOOH, and programmatic, is consolidating its activities in the European market.

Laqshya Media Group expands its agency business in UAE & Gulf, appoints Elie Hankash as Head of Dubai office

In OOH News By M4G Bureau - February 21, 2023

The new Dubai office will serve as a hub for Laqshya Media Group's operations in the UAE and Gulf region, offering a full range of services, including out-of-home media planning, buying, digital solutions, and experiential marketing.

Plazamedia selects Alfalite’s LED panel technology for its new Extended Reality (XR) studio

In OOH Solutions By Rajiv Raghunath - February 21, 2023

A 120 sq.m. L-shaped LED wall from Alfalite, integrated with Mo-Sys solutions, is the centrepiece of Plazamedia's new state-of-the-art “briX|woRk.studio”

13 stations in Delhi to be redeveloped

In OOH News By M4G Bureau - February 20, 2023

The redevelopment is being taken up under the Amrit Bharat Scheme

‘DOOH can do the same things as TV and digital’

In Viewpoints By Rajiv Raghunath - February 20, 2023

Jun Sakurai, CEO of LIVE BOARD, Japan’s foremost DOOH ad network publishing service that enables demographic targeting and measures the number of impressions, shares his perspectives on the business growth trajectory, prospects of pDOOH and globalisation of business, in an interview with Rajiv Raghunath. Edited excerpts:

Miraj Cinemas marks its Surat debut with 5-screen premium multiplex at KSB Olympia

In OOH News By M4G Bureau - February 17, 2023

Targets to open 300 screens by FY24

Tesco highlights ‘bags of opportunity’ at airport baggage conveyor belt

In Campaigns By M4G Bureau - February 16, 2023

The display at Kempegowda International Airport says it all

Former Co-CEO JCDecaux UK Philip Thomas joins OOH Capital

In OOH News By Rajiv Raghunath - February 14, 2023

Philip joined JCDecaux in 2002 initially as the UK’s CFO and then became Co-CEO

India’s airport passenger traffic gaining altitude

In OOH News By Rajiv Raghunath - February 13, 2023

Passenger volume increased YoY in the period Apr-Dec 2022

A peek into future with ‘Fursat’

In OOH News By M4G Bureau - February 06, 2023

OTT video releases add a dash of colour to OOH canvas