Ocean Outdoor launches super-sized DOOH screen in Cardiff

In Digital OOH By Rajiv Raghunath - June 06, 2024

Ocean’s first Welsh location extends its XL Network fleet of 24 connected DOOH roadside screens which are at least 1.5 times larger than a standard 48-sheet

75Media appoints Jan Vimal head of programmatic

In OOH News By Rajiv Raghunath - June 04, 2024

Paul Inman, MD, 75Media, says, “We felt it was the right time to bring onboard a specialist in pDOOH to help develop what will undoubtedly be a very important sales channel for our business.”

Top OOH firm Coral Media takes up ‘Powered By’ sponsorship of OAC 2024

In OOH News By Sakshi Sanghavi - June 04, 2024

“We are enthusiastic about our partnership with OAC 2024, as it aligns perfectly with our vision to shape the future of OOH advertising in India,” says Lekshumanan Annamalai, Co-founder and CEO of Coral Media

‘Blend creativity, design with strategic planning, data-driven decision-making’

In OOH News By M4G Bureau - June 04, 2024

Vishwanath Kini, Head Growth and Strategy and Chetan Kasar, Sr. Art Director of The Brand Sigma share their perspectives on the art and science of OOH advertising.

Times OOH expands into mall advertising in Mumbai & Indore

In OOH News By Sakshi Sanghavi - June 04, 2024

These upscale malls attract premium shoppers, providing a diverse audience with ample time to engage with brand messages.

Raise accountability standards for OOH: Experts at Goafest 2024

In OOH News By M4G Bureau - June 03, 2024

The panel also discussed strategies for OOH adaptation to an ever-evolving media landscape

Aatika Ansari, Head of Marketing and Digital, Pernod Ricard India, joins OAA 2024 Jury

In OOH News By Sakshi Sanghavi - May 31, 2024

“OAA strives to recognise good creative work,” says Aatika

Experiential advertising is the future

In Viewpoints By - May 31, 2024

Saibal Gupta, Managing Partner & CEO, Xperia Group asserts that experiential advertising complemented by highly creative content will progressively edge out conventional mode of OOH advertising in major markets.

Goafest 2024: Rapport wins Gold for Innovative Use of Out of Home at the Abby One Show Awards

In OOH News By M4G Bureau - May 30, 2024

Mindshare bags Gold for innovative Use of Activation

Joy Bhattacharjya, CEO - Prime Volleyball League, Sports Analyst to conduct The Quintessential OOH Quiz at OAC

In OOH News By M4G Bureau - May 30, 2024

The open quiz contest will have the participation of all OAC 2024 delegates; attractive prizes for winner & runner-up