Vi John and Cupshup launch Vi John Premier League Campaign

In Campaigns By M4G Bureau - May 29, 2023

The personal grooming brand launched an extensive campaign which saw integration of online channels for increased engagement and impressions

Top honour for Xperia Group at Goafest’s Media Abby awards

In Digital OOH By M4G Bureau - May 29, 2023

The OOH experiential agency won Gold in Innovative Use of Cinema

Argentina-based W351 planning for business footprints in India

In OOH Solutions By Rajiv Raghunath - May 26, 2023

W351 recently obtained a patent for its unique OOH solution that integrates billboards and telecom antenna in an aesthetic way, while opening up new revenue channels for media owning firms.

Celebrate excellence, says Siddharth Anand, GM – Marcom, Havells India who joins OAA 2023 Jury

In OOH News By M4G Bureau - May 26, 2023

“OAA is an ideal platform for recognition of works of excellence,” states Siddharth

Saket Agarwal, GM – Brand & Marketing, D’Decor joins OAA 2023 Jury

In OOH News By M4G Bureau - May 25, 2023

Saket is a seasoned marketing professional with 15+ years of experience, working with D’Décor and FCB

“We are our clients’ extended arm and we are a partner in their growth”

In Viewpoints By Aayush Mohanan - May 25, 2023

Gourav Tandon, co-founded Apex Integrated Marketing in 2011 with his partners Vikas Bhambri and Naveen Paul. Gourav talks about the company's 12 year business journey in an interview with Aayush Mohanan. Edited excerpts:

Vadilal goes all in this summer with the launch of pan-India campaign of its ice creams

In Campaigns By M4G Bureau - May 23, 2023

As the summer reaches its peak, Vadilal has found the perfect opportunity to launch an OOH campaign to promote its range of sweet treats

Apparel brand Bombas returns to OOH in NYC with messages about homeless people

In Campaigns By M4G Bureau - May 23, 2023

The campaign runs on JCDecaux NYC network

Media Owner or Agency?

In Viewpoints By Vasant Jante - May 19, 2023

The constant blurring of lines between media owning business and specialist agency functions is seemingly redefining the roles of the key constituents of OOH business. Vasant Jante, Founder & MD, VJ Media Works shares his perspective on this changing business landscape.

Talon’s Grand Visual in key partnership with Whisk

In OOH News By M4G Bureau - May 19, 2023

Grand Visual’s creative expertise combines with Whisk’s innovative technology platform.