Results For "PE"
3294 News Found
'I would love to see outdoor being seen as a reach medium'
In Digital OOH By M4G Bureau - July 04, 2023
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but not the reach, observes Abhijit Sengupta, CEO, OAP
Apex Court restrains MCD from imposing fee on non-commercial publicity displays at fuel stations
In OOH News By M4G Bureau - July 04, 2023
The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc
Ocean Outdoor brings Wimbledon Experience to W12 and SW11 in partnership with Vodafone
In Digital OOH By M4G Bureau - July 03, 2023
Selected tennis highlights will be shown in 13 UK cities
Dr Amit Kumar Jain, Director (Ops & Services), Delhi Metro to address OAC 2023
In OOH News By M4G Bureau - July 03, 2023
Dr Jain will be speaking on the theme of ‘How a growing DMRC network is creating greater advertising opportunities’
Mayhew takes Love for Life campaign to Westfield London
In Digital OOH By M4G Bureau - June 30, 2023
Mayhew was a winner in Ocean’s annual digital creative competition
Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa
In Digital OOH By M4G Bureau - June 29, 2023
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.
‘DOOH assets draw attention much quicker’
In Digital OOH By M4G Bureau - June 29, 2023
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue with sharing the ad space with other brands as well.
ideacafe.agency crafts unique ‘Fitness Billboard’ for Bajaj Allianz Life Diabetic Term Plan
In Campaigns By M4G Bureau - June 28, 2023
The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
‘Regulatory environment is more friendlier now’
In Digital OOH By M4G Bureau - June 28, 2023
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve
Dwarika Prasad Uniyal, Pro VC, RV University to address OAC 2023 on talent acquisition & development
In OOH News By M4G Bureau - June 27, 2023
Dr Uniyal will be sharing his perspectives on ‘Building a game-changing talent strategy for OOH’