OOH Advertising revenues in US grew by 4.2% in 2013

In OOH News By VJ Media Bureau - March 11, 2014

Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and Citi.

'Give us well tailored plans with good value sites'

In Viewpoints By M4G Bureau - March 11, 2014

Samar Singh Sheikhawat, Senior VP, United Breweries Ltd, on what issues need to be sorted out for the brand to spend more on the OOH medium in Karnataka and more in a chat with Outdoor Asia..

Social media: The rise of targeted advertising

In OOH News By - March 10, 2014

Social media will continue to grow as a favoured platform for targeted advertising as its adoption surges, driven by increasing mobile usage and higher penetration of smartphones and a young population, says a Deloitte report.

Haresh Nayak to handle APAC for Posterscope

In OOH News By VJ Media Bureau - March 10, 2014

Haresh will continue with his responsibilities in India, but with his new designation as Regional Director for Posterscope -- Asia Pacific, he will also work across the region.

Cinema advertising rides on digitisation wave

In Viewpoints By M4G Bureau - March 10, 2014

Advertising in cinema halls is gaining appeal among advertisers because of the structured manner in which inventory is sold post digitisation, says Siddharth Bhardwaj, CMO & National sales head, corporate advertising revenue, UFO Moviez

Creating a buzz with the bus

In Viewpoints By M4G Bureau - March 06, 2014

Milky Mist as a brand has in its own way redefined the way OOH formats such us buses and bus shelters can be used for appealing brand visibility and in the process changing the perception with regard to these formats. In a chat with Outdoor Asia, Sathish Kumar T, MD, Milky Mist Dairy Foods Pvt Ltd, throws light on how the Erode, Tamil Nadu, based brand has managed to establish presence in the cluttered OOH market of Bangalore.

'Geo targeting & scientific planning will maximize reach in cities'

In Viewpoints By M4G Bureau - March 06, 2014

Rohit Tandon, Head -- Mobility Business Unit (MBU), Karnataka Circle, Tata DOCOMO, shares with Outdoor Asia, the brand's approach to the out-of-home medium in the state of Karnataka and what can make the brand spend more on this medium in this region.

IKEA's space -saving message with an RGB billboard

In OOH News By Bhawana Anand - March 05, 2014

In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home the need to innovate in order to beat the problem of space constraint. Outdoor Asia gives you the details.

UCO Bank gets innovative with pillar branding

In OOH News By Nabamita Chatterjee - March 03, 2014

The five pillars having 20 facia and 10 cantilevers gave the brand ample scope for displaying all their schemes in an explicit manner .

Light is smart: Lenovo's new blitzkrieg

In Campaigns By Bhawana Anand - March 03, 2014

Lenovo in association with Kinetic Worldwide agency has promoted its new smart phone Vibe X through the OOH medium. The campaign has been specially designed for Bangalore city, targeting SEC - A, A+ audience in the age group of 16-30 years.