There's nothing like OOH for Australia Tourism...

In Campaigns By Bhawana Anand - March 26, 2014

It\'s now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this is Australia Tourism which has built a fancy OOH campaign in association with Brandscope agency. The campaign showcases the unique possibilities in store for tavellers headed towards the land of Kangaroos. Read on to know more...

New Zealand Outdoor Media shows 13.4% growth in annual revenue

In OOH News By VJ Media Bureau - March 25, 2014

The New Zealand Outdoor media investment now stands at 3.3% of all media spend following a growth in annual revenue of 13.4% year-on-year over 2012.

OOH blockbusters from Movies Now

In OOH News By VJ Media Bureau - March 19, 2014

With the launch of a new pan-India integrated promotional campaign, Movies Now Channel engages with its viewers through different mediums with OOH spearheading it.

Ficci Frames: Digital and television screens can co-exist

In OOH News By BS Reporter, Business Standard, Mumbai - March 14, 2014

Discussions at the second day of Ficci Frames centered around how monetising can be drawn from multiple screens and how each can compliment the other rather than compete.

JCDecaux's 3D installation for BREN Corp at KIAB

In Campaigns By Bhawana Anand - March 14, 2014

An innovative 3D structure created by JCDecaux India at the Bangalore International Airport, now called Kempegowda International Airport Bengaluru (KIAB), creates strong buzz for brand BREN Corporation.

OOH Advertising revenues in US grew by 4.2% in 2013

In OOH News By VJ Media Bureau - March 11, 2014

Ranked in order of OOH spending, the top 10 brands in 2013 were McDonald's Restaurant, Apple, Verizon, AT&T, Warner Bros Pictures, Chase, Samsung, MetroPCS, Microsoft, and Citi.

'Give us well tailored plans with good value sites'

In Viewpoints By M4G Bureau - March 11, 2014

Samar Singh Sheikhawat, Senior VP, United Breweries Ltd, on what issues need to be sorted out for the brand to spend more on the OOH medium in Karnataka and more in a chat with Outdoor Asia..

Social media: The rise of targeted advertising

In OOH News By - March 10, 2014

Social media will continue to grow as a favoured platform for targeted advertising as its adoption surges, driven by increasing mobile usage and higher penetration of smartphones and a young population, says a Deloitte report.

Haresh Nayak to handle APAC for Posterscope

In OOH News By VJ Media Bureau - March 10, 2014

Haresh will continue with his responsibilities in India, but with his new designation as Regional Director for Posterscope -- Asia Pacific, he will also work across the region.

Cinema advertising rides on digitisation wave

In Viewpoints By M4G Bureau - March 10, 2014

Advertising in cinema halls is gaining appeal among advertisers because of the structured manner in which inventory is sold post digitisation, says Siddharth Bhardwaj, CMO & National sales head, corporate advertising revenue, UFO Moviez