Results For "PE"
3292 News Found
psLIVE rolls out SCA's'Tempo Smart Foodie' campaigns in Kerala, Mumbai
In OOH News By Nabamita Chatterjee - May 27, 2014
The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues
Non-Metro Airports: Potentially Capable of Attracting More Brands
As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH landscape
Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis
In Viewpoints By M4G Bureau - May 26, 2014
Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:
Pakistan Advertisers Society initiates development of OOH audience currency
In OOH News By VJ Media Bureau - May 23, 2014
The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi
2nd lot: Blue Dreamz highest bidder for 2 more hoarding clusters in Kolkata, Sampark & View Finder top bidder for 1 cluster each
In OOH News By Nabamita Chatterjee - May 22, 2014
The Kolkata Municipal Corporation is expected to generate revenues of Rs 29.60 crore from the 8 clusters of roadside hoardings
Blue Dreamz highest bidder for 3 hoarding clusters in Kolkata, Arun Sign top bidder for 1 cluster
In OOH News By Nabamita Chatterjee - May 21, 2014
The Kolkata Municipal Corporation is expected to nearly double its revenues through the open bidding route for road side hoardings in the city
Triam Veer builds huge OOH presence in Kolkata & ROWB
In Campaigns By Nabamita Chatterjee - May 20, 2014
Balaji Ads has used a variety of media formats for the campaign that includes 150 traditional large billboards, traffic consoles, bus shelters, unipoles, pillar wraps, LED hoarding, cut-outs and live showstoppers
OLX crafts a living room in a Delhi bqs
In Campaigns By Bhawana Anand - May 16, 2014
Vivaki Specialist Services has executed the innovation in the Lajpat Nagar area of New Delhi
Ad Touch appoints Dinesh Panjabi as Head - West & South Zone
In OOH News By Nabamita Chatterjee - May 14, 2014
Panjabi has over 12 years of experience in the OOH industry and five years in film production & ATL activities
'Our budgets are based on the strength of ideas'
In Viewpoints By M4G Bureau - May 14, 2014
Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts: