Results For "PE"
3292 News Found
Global OOH trends have a bearing on Indian OOH business: Chris O'Donnell
In OOH News By VJ Media Bureau - July 09, 2014
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and (vi) Technology in Planning (including new ways of measurement)
Milestone casts Tata Docomo's'39 Paise per Minute' proposition on a wide OOH canvas
In Campaigns By VJ Media Bureau - July 09, 2014
The OOH firm used a range of OOH formats like Tab Cabs, billboards, bus back panels and hand side panels, station branding and bqs in Mumbai
Address specific needs of high-end brands, say luxury brand custodians & experts
In OOH News By VJ Media Bureau - July 08, 2014
Ruchita Sharma, Head Marketing Operations & Communications, Swarovski India, Arun Marc D'Silva, Managing Director, Retail Interface, and Arif Saleem Padiath, Senior Business Manager - Zoya, Titan Company Limited, talk about how luxury brands can leverage OOH to build a domineering brand presence
Delhi Metro should extend exclusive, long-term ad rights: Industry leaders
In OOH News By VJ Media Bureau - July 08, 2014
DMRC is preparing the ground for consolidation of OOH business in the Metro space, and is likely to give out ad rights for periods up to 10 years
OOH offers immense scope for innovation: Madhu S Datta
In OOH News By VJ Media Bureau - July 08, 2014
Madhu S Datta, Chief - Marketing, Pantaloons Fashion & Retail Ltd, points out that brand custodians need to understand that the OOH medium is not limited to hoardings
10th OAC was very special: Sunder Hemrajani
In OOH News By VJ Media Bureau - July 08, 2014
Sunder Hemrajani, MD, Times OOH, said in his concluding remarks that this year's convention was a big leap in terms of content and engagement
10th Outdoor Advertising Awards: Milestone Brandcom bags 15 metals, followed by Madison Out-Of-Home with 9
In OOH News By VJ Media Bureau - July 07, 2014
In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5 each
Adscreen Networks are growing: Peter Livesey
In OOH News By VJ Media Bureau - July 05, 2014
The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch
DOOH connects with people on the move: Rajan Mehta
In OOH News By VJ Media Bureau - July 05, 2014
The technical knowledge about DOOH and its consciousness among the media players will help the industry grow
OOH should experiment with new ideas: Padhi & Upputuru
In OOH News By VJ Media Bureau - July 05, 2014
The Out-of-Home platform is social and perhaps the oldest form of social media, say Santosh Padhi & Emmanuel Upputuru