Results For "PE"
3292 News Found
Creating A Larger OOH Canvas: Opportunities & Challenges
In OOH News By Nabamita Chatterjee - July 18, 2014
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.
Digital OOH: Sizing up the big picture
In OOH News By Nabamita Chatterjee - July 16, 2014
DOOH has the makings to make it big, say industry leaders
Vodafone regales pilgrims during Rath Yatra in Puri
In OOH News By Nabamita Chatterjee - July 15, 2014
The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra
Engagement is key to effective OOH advertising: Brand leaders
In OOH News By Bhawana Anand - July 15, 2014
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.
Croma creates 3D experience in the outdoor
MOMS executed the innovative, 15-day campaign in Mumbai, Delhi and Bangalore
Croma creates 3D experience in the outdoor
MOMS executed the innovative, 15-day campaign in Mumbai, Delhi and Bangalore
Croma creates 3D experience in the outdoor
In OOH News By VJ Media Bureau - July 11, 2014
MOMS executed the innovative, 15-day campaign in Mumbai, Delhi and Bangalore
