DDB Mudra West appoints Keegan Pinto as Group Creative Director

In OOH News By Nabamita Chatterjee - November 18, 2014

Pinot joins the team with more than a decade of experience in the field of advertising.

BMTC invites bids for erection & maintenance of hoardings, display/glow sign boards

In OOH News By VJ Media Bureau - November 18, 2014

The hoardings and display/glow sign boards are for display advertisement at Bengaluru's Jayanagara (TTMC) Bus Station Complex premises for a period of 3 years

By The People: What Catches The Eye In The Outdoor

In OOH News By VJ Media Bureau - November 14, 2014

The Outdoor Asia team went outdoors in Mumbai and Kolkata to gather people's views and perceptions about outdoor advertising.

NDMC floats tenders for ad rights on unipoles & subways

In OOH News By Bhawana Anand - November 13, 2014

The sites and properties up for bidding are located in Rohini Zone, Karol Bagh, Civil line Zone, Narela Zone, S P Zone and City Zone

Tag Heuer grabs attention with high octane campaign

In OOH News By Bhawana Anand - November 12, 2014

The brand organised a high-energy performance by cheerleaders at the Buddh International Circuit in New Delhi, followed by gravity defying stunts by professional drivers on the racetrack.

Brands compete shoulder-to-shoulder in the outdoor

In OOH News By Bhawana Anand - November 11, 2014

It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very same location.

Sunder Hemrajani moves on from Times OOH

In OOH News By VJ Media Bureau - November 10, 2014

After a successful 7 years of stint at Times OOH, Hemrajani now plans to go on a sabbatical before beginning a second innings

Lava'mesmerizes' the metros

In Campaigns By Jubilee Cardozo - November 06, 2014

After emerging as India's most promising brand and its stint in attempting to break the world record of longest self-photographs (selfie) relay chain, Lava International Ltd, has come out with an innovative out-of-home campaign at select premium sites in major cities and metros.

Vodafone Red rolls out innovations in Odisha

In OOH News By Nabamita Chatterjee - November 04, 2014

Vodafone Odisha Circle believes that without using outdoor media as one of their display tool, no brand can achieve 100 per cent reach among their TG.

Tupperware captures audience through mall activation

In OOH News By VJ Media Bureau - November 04, 2014

In association with DDB MudraMax-Experiential, the brand opted for an on-ground activation at various malls to promote the festive range and reinforce the idea of Tupperware gifts for every season.