Chivas Regal 18 makes a telling statement at Mumbai airport's T2

In OOH News By VJ Media Bureau - April 02, 2015

An eye-catching promotional kiosk has been created in the airport's duty free area

Urban Ladder: From online to outdoor

In Viewpoints By M4G Bureau - April 02, 2015

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.

OOH growth exceeds expectations -- FICCI KPMG Report

In OOH News By Bhawana Anand - March 27, 2015

The just released FICCI-KPMG India Media and Entertainment Industry Report 2015 states that the Indian OOH industry is expected to grow at a CAGR of 9.8% to reach Rs 35.1 billion in 2019

Philips innovatively showcases AirFryer

In Campaigns By Bhawana Anand - March 27, 2015

The brand launched a cutting-edge OOH campaign in Delhi to promote the kitchen appliance. The campaign was executed by Posterscope India

Wishing Wall for Team India

In Campaigns By Nabamita Chatterjee - March 26, 2015

Kolkata-based real estate player Pioneer Property Management Ltd launched an onground activity in the city with the support of marketing firm Ideazfirst Marketing Services to demonstrate fan support for the Men in Blue

Decora drapes the outdoor with far-reaching campaign

In Campaigns By Nabamita Chatterjee - March 24, 2015

The Kolkata based firm rolled out the campaign to turn the spotlight on its new showroom in the city

Datsun steps on the innovation pedal to draw eyeballs

In OOH News By Bhawana Anand - March 23, 2015

Brandscope (OOH agency) executed Datsun India's MPV'Go Plus' OOH campaign and handled the innovation in Mumbai with the support of TBWA and OMD

Samsung's creates big impact through OOH

In Campaigns By Bhawana Anand - March 20, 2015

The objective was to create impact through larger than life media across a bouquet of locations that seamlessly cover metro cities. A proper mix of strategy and creativity made the product standout in the cluttered handset market.

ACC Cement grabs eyeballs in Patna with innovation

In Campaigns By Nabamita Chatterjee - March 17, 2015

Executed by Brite Neon Signs (P) Ltd for ACC, the innovation was strategically located to draw the attention of the large number of people on the road who would halt at the crossroads

Vodafone Cycling Marathon 2015 rides on Bengaluru's OOH landscape

In OOH News By VJ Media Bureau - March 13, 2015

Kinetic India executed the 45-day campaign that was spread over 1 lakh sq. ft of OOH space in the city