Laqshya Media lights up innovative Tata Tea Gold dual-screen 3D anamorphic display

In Campaigns By M4G Bureau - October 19, 2023

The awe-inspiring installation at South City Mall, Kolkata depicts the splendour of Durga Pujo through an intricate tapestry of Bengal's five distinct handlooms

‘Brands & agencies are pushing operators for deeper insights’

In Gallery By - October 16, 2023

Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.

SpectaLook opticals celebrates World Sight Day with outdoor campaign

In Campaigns By M4G Bureau - October 13, 2023

The global event is an effort to raise awareness about blindness and vision impairment.

Business transformation agency Valtech bolsters its leadership team in APMENA

In OOH News By M4G Bureau - October 12, 2023

The appointment of Ralf Zink as its new Chief Operating Officer, APMENA and Shannon Dix as its Managing Director, SEA & China will drive growth for both Valtech and its clients as they take advantage of digital acceleration in the region

Saatchi & Saatchi, Mr President bag first prizes in Ocean Outdoor’s annual digital creative competition for EE, Stonewall Housing

In Digital OOH By Rajiv Raghunath - October 12, 2023

A panel of 18 independent expert judges drawn from the creative industries chose this year’s winners who were announced at an industry event hosted by Ocean at Frameless in London

‘Partnerships have always been key to our success’

In Viewpoints By Rajiv Raghunath - October 12, 2023

Angie Cutter, Managing Director – South-east Asia, Billups shares her perspectives on cross-border partnerships in a changing OOH environment and why the upcoming 2nd WOO APAC Regional Forum “is a must-attend platform for all of us in the OOH industry”. The Forum will be held in Bali on November 1-3, 2023.

Kazakhstani mobile operator Altel reclaims market leadership with pathbreaking AI-powered ‘Just Like You’ campaign

In Campaigns By Rajiv Raghunath - October 11, 2023

BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.

‘Audio integration can drive creativity and business in OOH’

In Viewpoints By Aayush Mohanan - October 11, 2023

Saibal Gupta, Managing Partner and CEO, Xperia Group speaks on the opportunities that Audio OOH offers and his new joint venture with musician Supratik Ghosh.

Madison Media appoints Rob Norman, Global Digital expert as Advisor to accelerate Digital Transformation

In OOH News By M4G Bureau - October 09, 2023

Rob will offer advisory services to Madison’s top clients, introduce the agency to new tools, concepts and workflows.

Hivestack in partnership with Thailand’s elevator screens operator UpMedia

In Digital OOH By M4G Bureau - October 09, 2023

2,000 UpMedia DOOH screens on elevators in premium shopping malls, office buildings, hotels, and residential buildings will be integrated via the Hivestack SSP