JCDecaux Launches The Salford Arch and its New Nationwide Network - The Gateways

In Digital OOH By VJ Media Bureau - August 31, 2015

One of JCDecaux's largest roadside digital screens with on average 1.2 million impacts every week (DFT), this double-sided landmark location will be launched by FIAT, Sky, Samsung, JD Sports and Orangina.

We spend Rs 100 cr from our advertising budget for outdoor: DAVP

In Viewpoints By M4G Bureau - August 31, 2015

DAVP receives an approximate budget of INR 1500 crores, out of which INR 100 crores is spent on outdoor advertizing. The maximum goes towards newspaper advertising followed by TV and radio, while the rest is allocated for outdoor campaigns.

AAAI & IOAA sign joint agreement to streamline OOH business

In OOH News By VJ Media Bureau - August 28, 2015

The overall objective is to help the outdoor advertising industry in India to grow in an organized and regulated fashion, to ensure that proper systems and processes are followed, timelines adhered to and commitments honored on both sides.

DDB MudraMax (North) makes three senior appointments for Out of Home & Experiential Offering team

In OOH News By Nabamita Chatterjee - August 26, 2015

All the three members have got vast experience in brand building and OOH media.

Personalised OOH: Precision targeting comes to China Post screens

In Digital OOH By VJ Media Bureau - August 24, 2015

China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.

Delhi Government reaches out to people through outdoor

In Campaigns By Satarupa Chakraborty - August 21, 2015

The campaign was appreciated by the media and from the political circles for the content & message and also for the scale and sheer volume of the campaign.

Mercedes Benz GLA 45 AMG makes a statement at KIAB

In OOH News By Bhawana Anand - August 20, 2015

The campaign is being strategically run in the common arrival hall of KIAB, allowing the international as well as the domestic audience to gain first-hand experience of the high-performance GLA 45 AMG.

Bright Outdoor & iamnIndian.com spread patriotism in the outdoors

In Campaigns By VJ Media Bureau - August 18, 2015

Bright Outdoor teamed up with iamindian.com to cater to the underlying Independence Day spirit with their promotional campaign.

Origins to construct a swanky foot-over-bridge in Lucknow

In OOH News By VJ Media Bureau - August 11, 2015

Origins is undertaking the construction of an ultra-modern foot-over bridge which is to be accessible to pedestrians crossing the high-traffic road and also feature a single back to back LED, a part of the digital OOH network operated by Origins.

'Railway media ensures maximum consumer connect for advertising brands'

In Viewpoints By M4G Bureau - August 11, 2015

Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts: