It's raining brands for DMRC's yellow line

In OOH News By Satarupa Chakraborty - April 11, 2016

Major brands in their respective categories are advertising through the metro train wraps of DMRC's yellow line.

Interbrand India ropes in Deepali Shirali as Creative Director

In OOH News By Nabamita Chatterjee - April 11, 2016

Her vast repertoire of work spans across varied categories & across brands such as Cadbury, The Tata Group, ITC, Britannia, Unilever India, Godfrey Phillips India, The Essar Group, Ashok Leyland and The Sahara Group amongst others.

Vikram Sakhuja to speak at OAC 2016 in Gurgaon

In OOH News By VJ Media Bureau - April 11, 2016

Vikram Sakhuja, Group CEO, Madison Media & OOH, Madison World, shall address the OAC on the theme"What will it take for Indian OOH to achieve double digit growth?”

IOAA campaign by Taproot Dentsu wins big at Adfest 2016

In OOH News By VJ Media Bureau - April 07, 2016

The IOAA campaign was awarded a Gold and three Silvers in total across different categories. It bagged a gold and silver for best use of photography and a silver each for outdoor campaign category and for the press campaign respectively.

Vizeum appoints Amita Karwal as COO, North and South

In OOH News By Satarupa Chakraborty - April 07, 2016

Vizeum appoints its new COO Amita Karwal who comes from DDB Mudra Max with a varied experience too.

DMRC to offer more space and scope to OOH

In OOH News By Satarupa Chakraborty - April 05, 2016

With two more lines and new-age automated trains being added to its inventory, DMRC is likely to evolve as a larger playground for OOH. The ongoing consumers' survey will also contribute to that.

Madison BMB welcomes new changes in its top team

In OOH News By Satarupa Chakraborty - April 05, 2016

Raj Nair, the current Chief Creative Officer will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who joins as Chief Operating Officer.

Neo@Ogilvy India appoints Biraja Swain as its Chief Growth and Innovation Officer

In OOH News By Nabamita Chatterjee - April 04, 2016

Prior to this role, Biraja was the Digital and Emerging Media lead for OMD's operations across India and South Asia with over fifteen years of digital media expertise. He has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.

'doohfa' opens up conversation between DOOH advertisers & Instagram content owners

In Digital OOH By Nabamita Chatterjee - April 04, 2016

New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.

Honda unveils outdoor campaign for CB Hornet 160R

In Campaigns By Nabamita Chatterjee - March 30, 2016

Honda launched a new OOH campaign to amplify the buzz and spread awareness about the new CB Hornet 160R among target audience.