Results For "PE"
3295 News Found
The Yak is Back in QMS' latest Digital OOH Campaign
In Digital OOH By Nabamita Chatterjee - June 27, 2016
This temperature driven campaign marks the evolution of the Yak in the outdoor media domain with QMS previously working with Lazy Yak to deliver an impactful brand campaign across the company's digital network earlier this year.
Cadbury Bournvita biscuit wakens the passersby
In OOH News By Satarupa Chakraborty - June 22, 2016
Cadbury rolls out its OOH launch campaign for Bournvita biscuits through traditional as well as DOOH medium across 20 Indian cities.
"Airports offer us high footfalls and niche clientele both"
In Viewpoints By M4G Bureau - June 22, 2016
Lakshmi Goyal of Standard Chartered believes that brand marketers, media owners and agencies have to understand that OOH is fundamentally a glance medium. Viewed only in transit, lengthy creative or content won't be conducive to speed reading.
It's a Big Fight at OAA 2016
In OOH News By VJ Media Bureau - June 21, 2016
Presenting a shoulder-to-shoulder competition among OOH stalwarts at OAA 2016, Milestone Brandcom walked away with 13 metals in total, Kinetic with 12 and Social Street with 11. Madison OOH kept their award inventory to 6 metals while new entrants Active Media Innovations walked away with 5 metals and Ecosys OOH bagged 4 awards out of their 5 entries.
It's Time for outdoor advertising in India to evolve: Emraan Kureshi
In OOH News By VJ Media Bureau - June 18, 2016
Media has transformed newspapers into e-papers and television into mobile apps and now is the time for the outdoor to evolve.
"Challenges in Indian OOH are pretty much like the scene worldwideâ€
In OOH News By VJ Media Bureau - June 18, 2016
Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns around the world along with presenting some real-time scenario.
How Technology Can Transform Indian OOH: Open House at OAC 2016
In OOH News By VJ Media Bureau - June 18, 2016
During the open house, the audience were divided into teams of six and made to dwell upon ways technology could alter the nature of outdoor advertising in India.
OOH plays a key part in Jabong's success: Rahul Taneja
In OOH News By VJ Media Bureau - June 18, 2016
Speaking on Day 1 at OAC 2016, Rahul Taneja, Chief Business Officer, Jabong highlighted the role OOH was playing in the success of Jabong.
YOC & Young Outdoorians! Contest teams gear up to compete at OAC 2016
In OOH News By VJ Media Bureau - June 17, 2016
As breakaway sessions on Day 1 of OAC 2016, the contestants of YOC and Young Outdoorians! Contest 2016 were briefed by the respective anchors to create impactful creatives and media plans which will be presented to the respective jury tomorrow.
Let us be an indispensable part of the planning: Vikram Sakuja
In OOH News By VJ Media Bureau - June 17, 2016
Speaking at OAC 2016, Vikram Sakhuja, Group CEO, Madison World & OOH took us through the real-time scenario as to where OOH stands vis-Ã -vis print, radio, cinema and digital along with suggesting some dynamic solutions to take OOH up there.
