Results For "PE"
3295 News Found
People's edgy trends strut on Bengaluru's OOH firma
In Campaigns By Satarupa Chakraborty - December 02, 2016
Laqshya Solutions gives the fashion brand the pride of place at 40 prominent locations in the city
Noomi Mehta joins FEPE International board
In OOH News By VJ Media Bureau - December 01, 2016
FEPE International is now a truly global organisation and I'm delighted to be able to bring an increased Asian perspective to the important work FEPE is doing, says Noomi Mehta
Abof builds an iconic presence for Skult
In Campaigns By Satarupa Chakraborty - November 29, 2016
Laqshya Solutions has executed the campaign in Bengaluru, Mumbai, Goa, Chandigarh, Guwahati, Mangalore, Surthkal and Manipal, targeting the E-commerce shoppers' universe
Will Rail Ministry's digitalisation drive open up more digital media opportunities?
In OOH News By VJ Media Bureau - November 25, 2016
We have developed several elements of change in the way the Railways functions to keep up with the evolving technology, said Rail Minister Suresh Prabhu at a recent conference
UK's Talon launches new benchmarks for OOH advertising effectiveness
In Digital OOH By VJ Media Bureau - November 25, 2016
Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser and OOH format
"We are looking at a minimum of 10-15% share of total OOH revenue pie"
In Viewpoints By M4G Bureau - November 23, 2016
With over 8 billion passenger movement every year, Indian Railways covers the same size of TG in 3 days flat what a metro airport can connect with in a year. Ranjan Thakur, Executive Director, Non-fare Revenue, Ministry of Railways, speaks on new railway media initiatives.
"Domain expertise can make outdoor do wonders"
In Viewpoints By M4G Bureau - November 23, 2016
While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.
"Moving, interactive hoardings can spur more innovations"
In Viewpoints By M4G Bureau - November 22, 2016
Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.
Will the demonetisation drive curb OOH spends?
In OOH News By VJ Media Bureau - November 21, 2016
The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and consumers
Celebs exhort people to join Global Citizen India movement
In Campaigns By VJ Media Bureau - November 18, 2016
The OOH campaign, which was rolled out on November 14 for a period of one week, was principally executed by Bright Outdoor Media