Results For "PE"
3295 News Found
Digital billboard ads target wealthy drivers in UK
In Digital OOH By VJ Media Bureau - January 23, 2017
The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.
Piccadilly Circus billboards go dark for 1st time in many years
In Digital OOH By VJ Media Bureau - January 17, 2017
The large illuminated advertising screens currently on the façade of Piccadilly Circus will be replaced by a single huge ultra-high definition curved LED display. The work is expected to be completed by autumn 2017
Parag Milk Foods reaches out to people in the East on the'Go'
In Campaigns By VJ Media Bureau - January 12, 2017
The campaign, planned and executed by MOMS Outdoor Media Solutions in Kolkata, Rest of West Bengal and the North East, was principally targeted at the working population.
Global OOH revenues Up 6.2% in 2016, strongest growth since 2007
In Digital OOH By VJ Media Bureau - January 12, 2017
Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5% to 66 minutes per week, according to new research from US-based PQ Media
SDMC to go with record high minimum reserve price for BRT tender
In OOH News By Satarupa Chakraborty - January 10, 2017
The tender will be for 10 unipoles, 30 flag-signs and 8 toilet blocks on the BRT Corridor. The civic body plans to mop up Rs 10 crore a year from these properties.
Supreme Advertising opens three more public utilities in Delhi
In OOH News By Satarupa Chakraborty - January 05, 2017
These utilities, apart from offering backlit advertising media, will offer services like water ATM, SP vending machines for women, certain medical facilities, etc., at a nominal cost along with sharing space with bank ATMs.
GHMC enforces anti-defacement rule, cuts out wall paintings, flex boards, illegal hoardings
In OOH News By VJ Media Bureau - January 02, 2017
The municipal body has decided to implement the anti-defacement rule on public and private properties with effect from January 1, 2017
US Advertising on course to reach a new high in current fiscal
In OOH News By Satarupa Chakraborty - January 02, 2017
Delhi-based specialist agency US Advertising, in business for 16 years now, is undergoing a major makeover that entails expansion of its brand portfolio, increase in headcount, shift to a new corporate office and launch of a new logo, website and branding collaterals
Quividi DOOH analytics powers contextual advertising
In Digital OOH By VJ Media Bureau - December 27, 2016
With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns
Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers
In OOH News By VJ Media Bureau - December 22, 2016
Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor Works Pvt Ltd, Shaileen Patel, Head - Business Development & Marcom, N K Proteins Pvt. Ltd engaged in a discussion on the theme"Are brands under-leveraging the true potentials of OOH advertising in Gujaratâ€