Results For "PE"
3295 News Found
Global outdoor ad market to grow at 4.5% CAGR over 5 years
In Digital OOH By M4G Bureau - March 15, 2017
Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the extent of 7% of the total category spend.
UK start-up firm Lightvert's Echo System to revolutionise ad displays
In Digital OOH By M4G Bureau - March 09, 2017
The company has developed the Echo system, a persistence of vision display technology that temporarily prints an image directly on to the viewer's retina. Images are generated using a single vertical line of light, so do not exist in reality.
High-decibel sports events create compelling in-stadia branding opportunities
In OOH News By Rajiv Raghunath - March 06, 2017
As a case in point, Bengaluru's Chinnaswamy Stadium that has hosted the 2nd India-Australia Test Match was enveloped with in-stadia branding of PayTM, Kent RO, Hero Group, BSNL, Bharti Cement, Wild Stone, Britannia Good Day, IDBI Federal and Servo. Dalmia Cement branded the two giant electronic scoreboards above the sight-screens.
PNB Housing homes in on Delhi Metro for bigger consumer connect
In Campaigns By Satarupa Chakraborty - March 06, 2017
The housing finance major has wrapped DMRC's Line 3 Metro rakes to showcase its offerings
Ansible launches MDEX; Amazon, Tata Motors, Hyundai most mobile ready Indian brands
In OOH News By M4G Bureau - March 01, 2017
The MDEX determines each brand's mobile performance against five dimensions: Discoverability, Mobile Optimization, Navigation and Content, Utility and Usability, and Driving Desired Actions
Ranchi municipal body swoops down on hoardings, industry calls move arbitrary
In OOH News By Satarupa Chakraborty - March 01, 2017
After raising the tax by 2,000 per cent in the last six years, Ranchi Municipal Corporation is set to enforce the bylaws made in 2016 that directs them to remove hoardings that are within 100 meters of every roundabout in the city.
Skipper hits the streets to showcase its water pipes
In Campaigns By Nabamita Chatterjee - March 01, 2017
The campaign covered West Bengal (Kolkata, Siliguri, Malda, Bankura, Birbhum, Bardhaman, Midnapore ,Murshidabad and 24 Parganas), Delhi NCR, Telengana, Punjab, Bihar and Gujarat
DDB Mudra West launches'Karma'
In OOH News By M4G Bureau - February 28, 2017
Karma provides the clients with an expertise of a full service, large agency. The clients are facilitated with a customised solution which captures multi facets of marketing and advertising under a single umbrella
Harpic goes outdoor to propel the hygiene drive
In Campaigns By Satarupa Chakraborty - February 27, 2017
The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards, bus shelters, pole kiosks and unipoles were used in tandem with the Area Prioritizer software to build the most impactful visibility for the campaign.